We believe that fitness should feel like home—welcoming, safe, and empowering for everybody. That starts with a studio culture that’s not just inclusive in theory, but in practice.

The truth is, when you get your sales approach right, it becomes less about selling and more about serving. It shifts from being transactional to transformational, allowing you to concentrate on what you do best—creating meaningful experiences that improve lives through movement.

This month, we're serving up three delicious recommendations to feed your mind, body, and entrepreneurial spirit. Think of this as your permission slip to prioritize yourself while still growing your business.

Telomere’s CEO, Catalina, attended the ATN Summit in New York on June 16-17, 2025. Read her insights and takeaways here!

At Telomere Consulting, we've helped countless wellness businesses harness the power of referral marketing to achieve sustainable, organic growth. The key isn't hoping referrals happen naturally; it's implementing strategic systems that make them inevitable.

As a studio owner, you have the advantage of agility and personal connection with your customers. By implementing even a few of these email marketing trends, you'll create more engaging, effective campaigns that drive real results.

Success in the boutique fitness industry might look different for everyone. But one thing is for sure—truly successful studios are always a step ahead, constantly refining their operations and staying true to their purpose. 

Managing a fitness studio or gym is no easy feat Luckily, fitness studio booking software can help streamline your operations, save time and enhance your customer experience. 

Expanding your service offerings creates opportunities to serve your community more effectively while growing your business. The key lies in choosing additions that align with your studio's values and meet genuine client needs.

As fitness and wellness consultants, we always have our ear to the ground, or our foot in the pedal, on the mat or even on the barre. Many of us on the team also teach yoga, Pilates and bootcamp classes. All of this is to say that when we sit down to assess the trends we see coming in 2024, we take it very seriously.

As a fitness or yoga studio owner, it can often be hard to visualize the steps you need to take to find success. But if we turn to our larger-than-life franchise businesses, we can learn a few tips and strategies that will help ensure success and profitability.

Fitness and yoga studio owners often face a significant challenge in converting leads into loyal clients. Often, the process itself may be somewhat haphazard. To tackle this, it is crucial to create a clear Customer Journey Map (CJM).

Video content is appealing in that it is dynamic and allows for a more organic, natural feel. For studio owners, it provides you with the ability to share your client experience in a way that can make the viewer feel a part of the community. So how do you maximize video for your fitness or yoga studio? Here are a few tips to help you get started!

As a fitness or yoga studio owner, managing your business can be a monumental task—from managing your inventory, handling client bookings and payments, overseeing staff and creating schedules. Here we’ll take a closer look at what the main booking software platforms for class-based studios offer in terms of marketing capabilities, including a few of the best software booking platforms for fitness studios.

As a studio owner, you may dread the decline in class attendance during the summer months. But fear not, with some careful planning, there are ways to keep up your commitment to your clients and keep them motivated. Keep reading for some ultimate summer retention strategies.

Whether you like it or not, if you own a business you’re likely in a leadership role. Studio owners are no exception and often have to demonstrate their leadership in various ways, including to their team and to their community. We’ve found that strong studios are run by strong leaders, individuals who exhibit a few key characteristics that really propel a vision, create a culture, and encourage and reward commitment.

Spring has sprung! Spring represents renewal, growth, and new beginnings. Breathing new life into your business this spring can provide a sense of hope and optimism for what’s to come. That’s why we’ve pulled together a list of five ideas for how you can spring clean your studio.

Joined today by Shamir Cohen with Brandbot, discussing the software platform and how it can be utilized in your fitness business and transform your marketing strategy.

Today we are joined by Laura Munkholm of Walla Software as we learn the ins and outs of this new platform and how it can help fitness and yoga studios streamline marketing strategy, retention, sales and studio management.

Joined today by Lexy Amaral with Mariana Tek, discussing how this fitness and studio software platform can help yoga and fitness studio owners manage their businesses.