Talent shortages, retention gaps and the real ceiling on growth. Read Telomere’s take on what the ATN Innovation Summit 2026 in New York revealed about boutique fitness.

Discover the Studio Index by Telomere, an evidence-based framework built from hundreds of studio visits to define what truly makes a boutique fitness studio exceptional.

Toronto's boutique fitness studio industry offers insight into trends shaping competitive markets in 2026.

London's boutique fitness studio industry offers insight into trends shaping competitive markets in 2026.

Telomere attended the 2026 HFA show in San Diego and got an in-depth preview of where the boutique fitness industry is headed next, and what it will take to stay ahead of the curve.

San Diego's boutique fitness studio industry offers insight into trends shaping competitive markets in 2026.

Miami's boutique fitness studio industry offers insight into trends shaping competitive markets in 2026.

Learn how to attract and retain top fitness instructors at your boutique studio, from building a strong culture and community to offering the development opportunities that keep great talent around.

West Palm Beach's boutique fitness studio industry offers insight into trends shaping competitive markets in 2026.

If you're considering participating in Black Friday this year, here are six proven strategies to maximize your revenue while maintaining your premium positioning.

Over 1,000 executives from 40 countries. Two full days of unfiltered conversation about what's working, what's breaking, and what's next. If you weren't there, here's what you missed—and more importantly, what it means for anyone building in this space.

Standing out isn't just about being yet another studio with pretty lights and mirrors. The studios that thrive long-term are those that  people feel at home in—and that connection starts with clearly defined, authentically expressed core values.

Discover why boutique fitness studios are leaving ClassPass for better marketing strategies. Learn how studios achieve 40% conversion rates vs ClassPass's 15%, plus proven alternatives for sustainable growth and customer retention.

Telomere’s CEO, Catalina, attended the ATN Summit in New York on June 16-17, 2025. Read her insights and takeaways here!

At Telomere Consulting, we've helped countless wellness businesses harness the power of referral marketing to achieve sustainable, organic growth. The key isn't hoping referrals happen naturally; it's implementing strategic systems that make them inevitable.

As a studio owner, you have the advantage of agility and personal connection with your customers. By implementing even a few of these email marketing trends, you'll create more engaging, effective campaigns that drive real results.

Success in the boutique fitness industry might look different for everyone. But one thing is for sure—truly successful studios are always a step ahead, constantly refining their operations and staying true to their purpose. 

Managing a fitness studio or gym is no easy feat Luckily, fitness studio booking software can help streamline your operations, save time and enhance your customer experience. 

Expanding your service offerings creates opportunities to serve your community more effectively while growing your business. The key lies in choosing additions that align with your studio's values and meet genuine client needs.

As fitness and wellness consultants, we always have our ear to the ground, or our foot in the pedal, on the mat or even on the barre. Many of us on the team also teach yoga, Pilates and bootcamp classes. All of this is to say that when we sit down to assess the trends we see coming in 2024, we take it very seriously.