Fitness and yoga studio consultants that will transform your studio with strategic and meaningful business and marketing solutions
Founded by marketing expert Catalina Zbar, Telomere Consulting was born to provide stylish, effective marketing solutions and business acumen to passionate studio business owners all over the world.
After witnessing countless studio owners struggle to grow or to standardize their operations, she felt what they needed was industry-specific help, and thus Telomere was born, providing fitness and wellness studio consulting and marketing to boutique studio owners.
Our team consists of previous studio owners, studio managers and fitness professionals and communications professionals who understand the ins and outs of the wellness industry and know exactly what it takes to run a successful boutique fitness studio. We couple this expertise with marketing and communications mastery to provide you with the tools and resources to maximize your profits.
We specialize in helping boutique fitness studios and wellness spaces build their communities and scale with impact. Our tailored solutions are based on industry-wide knowledge, sales and marketing expertise, as well as experience owning and managing studios. We are detail-oriented, outside-the-box thinkers that know how to succeed in this ever-changing industry.
The team behind it all
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Catalina Zbar
Founder and CEO
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Melissa Williams
COO & Head of Comms
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Zack Bell
Studio Consultant
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Tanya Triber
Marketing Manager
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Ali Goracy
Community Manager
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Emily Lail
Marketing Coordinator
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Charisse Lea Petri
Team Admin
Our mission is to help as many yoga, fitness and wellness studios thrive by building community, increasing attendance and driving sales.
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Our team is committed, professional and ambitious. We are action-oriented, honest and authentic, offering you a sense of calm even in the face of stress. We guide our clients to the solutions that make the most sense to their businesses through thoughtful insight and learned experience in a constant, reliable manner.
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As a consulting and marketing firm for the wellness industry, we strongly believe in self-care and moderation. We encourage each other and our clients to prioritize the practice of balance, so that we can better show up for ourselves and those around us. We are driven to help others succeed and passionate about helping others understand their motivations and what makes them feel good. We embody this for ourselves —for today and tomorrow.
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We pride ourselves on seeing both the details and the bigger picture, adapting strategy to every studio's unique universe. We are curious, keen to problem-solve and are driven by the desire to help our clients thrive. We bring both our experience and our perspective to the table, turning every challenge into an opportunity.
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We hold ourselves to a high standard, and strive to think outside the box, to stand out, at every occasion. We are open and willing to do things differently, to 'push the envelope' so that our clients can be leaders in their industries. We strive for continuous improvement and are conscientious learners.