The fitness industry continues to evolve rapidly, shaped by shifting consumer priorities, technological advances, and an increasingly competitive landscape. Here's our look at the top 7 trends that will define the industry in 2026.

We've broken down the eight most pressing patterns we're seeing and provided actionable fitness studio marketing strategies you can implement immediately.

If you're considering participating in Black Friday this year, here are six proven strategies to maximize your revenue while maintaining your premium positioning.

Over 1,000 executives from 40 countries. Two full days of unfiltered conversation about what's working, what's breaking, and what's next. If you weren't there, here's what you missed—and more importantly, what it means for anyone building in this space.

Standing out isn't just about being yet another studio with pretty lights and mirrors. The studios that thrive long-term are those that  people feel at home in—and that connection starts with clearly defined, authentically expressed core values.

In this month’s edition of Telomere Thinks, we’re pulling back the curtain on what it truly takes to succeed in a saturated market.

Discover why boutique fitness studios are leaving ClassPass for better marketing strategies. Learn how studios achieve 40% conversion rates vs ClassPass's 15%, plus proven alternatives for sustainable growth and customer retention.

We often remind studio owners that their social channels are a digital extension of their studio experience. Here are some practical tips that can help you elevate your online presence.

This month, we asked the Telomere team: What’s one mistake you see studios make with their intro offer? From muddy messaging to underutilized marketing, they’re all rooted in one belief: your intro offer isn’t just a promotion. It’s the beginning of your client journey.

We believe that fitness should feel like home—welcoming, safe, and empowering for everybody. That starts with a studio culture that’s not just inclusive in theory, but in practice.

In today's fitness landscape, having great equipment and a beautiful space is table stakes. What separates successful studios from the ones that struggle to fill classes? A compelling brand that people actually want to be part of.

A well-crafted intro offer marketing strategy can dramatically impact your studio's growth. However, implementing these changes while running your studio can be overwhelming. That's where expert guidance can make all the difference.

This month, we asked the Telomere Team exactly which key touchpoints in a member’s journey most studios miss. Their insights reveal simple yet transformative opportunities to enhance your client retention, deepen engagement and foster genuine community connections.

A well-crafted intro offer marketing strategy can dramatically impact your studio's growth. However, implementing these changes while running your studio can be overwhelming. That's where expert guidance can make all the difference.

While social media and text updates serve their purpose, newsletters remain one of your most powerful tools for keeping your studio’s clients engaged and coming back.

As a studio owner, you have the advantage of agility and personal connection with your customers. By implementing even a few of these email marketing trends, you'll create more engaging, effective campaigns that drive real results.

The fitness industry can be tough, but it’s also filled with incredible opportunities. By improving your conversion rates, rethinking your pricing strategy, and leaning into valuable resources like Studionomics, you can grow your boutique fitness business.

Managing a fitness studio or gym is no easy feat Luckily, fitness studio booking software can help streamline your operations, save time and enhance your customer experience.