We believe that fitness should feel like home—welcoming, safe, and empowering for everybody. That starts with a studio culture that’s not just inclusive in theory, but in practice.

In today's fitness landscape, having great equipment and a beautiful space is table stakes. What separates successful studios from the ones that struggle to fill classes? A compelling brand that people actually want to be part of.

Telomere Session packs - a limited-time offering designed specifically for studio owners who are looking to tackle specific challenges this summer.

A well-crafted intro offer marketing strategy can dramatically impact your studio's growth. However, implementing these changes while running your studio can be overwhelming. That's where expert guidance can make all the difference.

This month, we asked the Telomere Team exactly which key touchpoints in a member’s journey most studios miss. Their insights reveal simple yet transformative opportunities to enhance your client retention, deepen engagement and foster genuine community connections.

A well-crafted intro offer marketing strategy can dramatically impact your studio's growth. However, implementing these changes while running your studio can be overwhelming. That's where expert guidance can make all the difference.

While social media and text updates serve their purpose, newsletters remain one of your most powerful tools for keeping your studio’s clients engaged and coming back.

As a studio owner, you have the advantage of agility and personal connection with your customers. By implementing even a few of these email marketing trends, you'll create more engaging, effective campaigns that drive real results.

The fitness industry can be tough, but it’s also filled with incredible opportunities. By improving your conversion rates, rethinking your pricing strategy, and leaning into valuable resources like Studionomics, you can grow your boutique fitness business.

Managing a fitness studio or gym is no easy feat Luckily, fitness studio booking software can help streamline your operations, save time and enhance your customer experience. 

Expanding your service offerings creates opportunities to serve your community more effectively while growing your business. The key lies in choosing additions that align with your studio's values and meet genuine client needs.

Discover our predictions for the boutique fitness industry in 2025, including wellness trends, technology and how to keep your studio competitive in an evolving industry.

If you find that you do not have the resources to support a part- or full-time marketing person, you may find that outsourcing your marketing efforts can be just the strategy you need to grow (and exceed) your business goals.

Instagram is more than just a social media platform—it’s your studio's secret weapon for fostering connection, showcasing your unique space, and growing a vibrant community. But how often should you post, and what kind of content resonates best with your audience?

In today's digital age, staying connected with your clients is essential. For fitness studio owners, newsletters offer a powerful way to engage and inform your audience, helping to foster a loyal community. But crafting a compelling newsletter that stands out in crowded inboxes can be challenging. This is your ultimate checklist to ensure your newsletters captivate your audience, drive engagement, and boost your sales.

Summer is just around the corner, and for fitness studio owners, it's time to think strategically about keeping members engaged. If you've noticed a dip in class attendance or a spike in frozen memberships, now might be the perfect moment to introduce a summer challenge.

Expanding your boutique studio is a significant decision that requires careful consideration of various factors. Below, we outline key indicators to help you determine whether expansion is the right move for your business.

In today's digital age, having a strong online presence is critical for boutique fitness studios. Your website is often the first point of contact potential clients have with your business, making it a powerful tool for attracting and retaining members. But what if your website isn't up to par? Don't worry—you can make significant improvements in just one hour.

How exactly do you harness the power of SEO to stand out in your local area? We'll walk through five actionable ways to boost your site's SEO and, by extension, your studio's visibility and appeal.