Our Team

Read below to learn more about the team behind Telomere Consulting.

“I took over a failing fitness business at the beginning of the year. Once I started working with Catalina and her tremendous team, things quickly started turning the other way. I cannot see a time when I will not utilize her service as she is truly a valued addition to our operations.”

— Pietro from Krav Maga Unleashed

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Catalina Zbar, Founder & CEO

  • Catalina Zbar (she/her) is the founder of Telomere Consulting, a consultancy that provides coaching and marketing services to boutique fitness studios around the world. With 15 years of experience in the fitness industry, Catalina combines data-driven business assessment with forward-thinking, innovative marketing to help clients position themselves as leaders in their industries.

    Originally from Argentina, Catalina spent 10 years working in financial services in Switzerland and the U.K. While living in London, Catalina became increasingly involved in the fitness industry, moonlighting as trusted advisor to a number of award-winning boutique fitness studios. Fast forward to today and Telomere Consulting has grown into a diverse team that has helped 100+ studio owners streamline their operations and feel empowered while ultimately boosting memberships, sales and retention.

    In addition to coaching services, Telomere is also a marketing agency with an array of services tailored to its clients' unique offerings. Catalina's experience working with a multitude of studios worldwide and adapting to their unique cultures and values allows her to bring global best practices to her work and help her clients thrive.

    Catalina has been a featured speaker for a variety of fitness companies and leading software companies, including Momence, Walla, Arketa, MindBody, Mariana Tek, Fitgrid and Vimeo OTT. She is a Mindbody Certified Consultant and a health & wellness enthusiast, and is currently based in Toronto with her husband and two children.

  • Cat is a STOTT Certified Pilates instructor.

Zack Bell, Studio Consultant

  • Zack Bell is a fitness industry veteran with 17 years helping studios and franchise brands perform at their best. He has led studio operations across 60+ locations at Relentless Brands, and spent seven years at Orangetheory Fitness simultaneously running Regional Fitness and Regional Sales and Operations across 20+ studios in West Florida — a blend of product and ops experience that makes him a uniquely effective partner for studio owners looking to grow.

    He holds an M.Ed. in Kinesiology and Human Performance and is an IHRSA Rising Star Award recipient.

  • Outside of work, Zack is hopelessly wrapped around his daughter's finger, staying active with his girlfriend, and passionately cheering on Atlanta sports and the Texas Longhorns.

Catie Moyer-Gardner, Studio Marketing Specialist

  • Catie’s journey in health, wellness, and fitness began 13 years ago as a motivation and accountability coach for weight loss clients. Since then, her passion for mission-driven, fitness-focused companies has taken her through sales and marketing roles spanning cryotherapy, nutrition, functional fitness, and obstacle course training.

    Over the past six years, she’s built expertise in lifecycle and content marketing, blending strategy with creativity to drive customer engagement and community. Known for her adaptability and ingenuity, Catie embraces both emerging trends and proven methods to deliver meaningful, lasting impact.

  • In her spare time, Catie writes fiction and self-published her first novel in May of 2025.

Melissa Williams, COO

  • Melissa has spent more than 20 years in the yoga and wellness industry. She began her career in publishing where she cultivated an eye for creating copy that is captivating and effective. While working as the Editorial Director for a spa publication, she received her yoga teaching certificate. After leaving the publishing world, she decided to follow her passion and opened a yoga studio, which she successfully ran for 11 years before selling in 2022. She now loves to help other studio owners navigate all aspects of the business-side of yoga, from team management to communications and marketing strategy.

    In her free time, you’ll find Melissa creating recipes, gardening, running, practicing yoga, traveling, and hanging out with her family. She lives in Colorado with her husband, two daughters and pup, Lola.

  • Melissa used to review spas around the world—and get paid for it.

Elizabeth Pinto, Studio Marketing

  • Elizabeth is a social communicator with a strong background in digital marketing and graphic design. At first, she wanted to be a journalist, since she loves to write, but later learned she wasn’t built for newspaper life. She’s been working in social media, content creation, and email marketing for about 10 years, and she’s discovered how passionate she is about it (to her own surprise). She has experience across a wide range of industries, from magazines to NGOs and a language school.

    Elizabeth lives in San Salvador, El Salvador, with her daughter, where they both enjoy life in the tropics, all day, every day, during summer and even winter. When she's out of the office, you'll find her drinking her coffee (with a little milk and no sugar) or reading a book.

  • Elizabeth is a stationery designer! She loves planners, journals and notebooks, so for the last couple of years, she likes to take some time around September and October to design hers and her friend’s planners for the upcoming year.

Ali Goracy, Marketing Coordinator

  • Ali has spent the last several years tailoring her professional career to reflect her passion for the health and wellness industry. As a fitness instructor herself, she has a thorough understanding of marketing needs within the wellness space.

    She is passionate about empowering clients through email marketing, content strategy, and in-depth analytics that provide a deeper look into marketing campaigns. Her favorite action item is creating compelling copy that helps studios be seen AND heard.

    Ali lives in Charleston, S.C. and is an instructor at Jibe South, a rhythmic cycle and HIIT studio. When she’s out of the office or off the spin bike, she enjoys reading, spending time at the beach, and line dancing.

  • Ali worked at a wolf sanctuary in high school!

Emily Lail, Studio Consultant

  • Emily’s passion for fitness shines through in everything she does. Her journey in this industry began 15 years ago with the high-energy of Zumba, where she discovered her love for movement and inspiring others. From there, she expanded her expertise, diving into the dynamic intensity of circuit training and HIIT, the mindful strength of barre, and a wide range of modalities.

    Over the years, Emily has collaborated with studios in a variety of settings—supporting everything from class programming to community engagement. With a strong foundation in email and social media marketing, she brings a creative and connected approach to the fitness space.

  • Emily went to pastry school in Chicago!

Karen Alfonso, Studio Success

  • Karen is a civil engineer with experience in project coordination, operations, and cross-functional collaboration. Her work focuses on bringing structure, clarity, and efficiency to complex projects, ensuring teams stay aligned and execution remains practical and results-driven.

    Originally from Colombia, Karen has worked across multidisciplinary environments, supporting initiatives that require strong organization, attention to detail, and clear communication between technical and non-technical stakeholders. Her background in engineering allows her to approach challenges analytically while maintaining a strong people-centered mindset.

  • Karen loves staying active through running, enjoys traveling and discovering new cultures, and is a proud cat lover.

Amy Feeney, Studio Consultant

  • Amy has spent more than 14 years in the fitness industry, owning and operating boutique barre studios in Philadelphia and the surrounding suburbs. She later expanded her experience by owning a Physique 57 franchise in Philadelphia, where she managed all aspects of the business—from operations and marketing, to team development and client experience.

    A lifelong sport and fitness enthusiast, Amy has taught Pilates, Barre, Cycling, and Sculpt classes, bringing energy and expertise to every discipline. She’s passionate about health, wellness, and collaboration, and loves helping others thrive within the fitness community.

  • In her free time, you’ll find Amy staying active playing golf and tennis, and spending time outdoors with her husband and three children.

Sarah Tuczynski, Studio Support/Consultant

  • Sarah brings more than a decade of experience in business operations, franchise support, and performance coaching, helping wellness and fitness businesses strengthen operations and grow sustainably. She has partnered with multi-unit organizations and business owners to improve performance, streamline systems, and elevate the client experience in fast-paced studio environments.

    Her background spans sales strategy, team leadership, systems development, and operational performance, giving her a strong understanding of the challenges studio owners face. Known for her collaborative style and ability to genuinely connect with people, Sarah loves helping businesses build systems that support their teams and create meaningful growth.

  • Outside of work, Sarah enjoys fitness, traveling, exploring new restaurants and experiences, and spending time with family and friends.

Jessi Turner, Studio Marketing

  • Jessi Turner is a brand strategist and designer who blends creative intuition with business-minded strategy to build thoughtful, high-impact brands. With an MBA in Marketing, a background in digital media design, and certifications in brand strategy and consumer neuroscience, she brings a unique mix of creativity, research, and practical insight. Skilled in Adobe Creative Suite, Canva, and email marketing, and web design, Jessi crafts cohesive brand identities rooted in both strategy and storytelling.

  • Before diving into brand strategy, Jessi worked in post-production editing for Marvel Entertainment—earning credits in about 35 graphic novels, from X-Men to Spider-Man to Star Wars.