Our Team

Read below to learn more about the team behind Telomere Consulting.

“I took over a failing fitness business at the beginning of the year. Once I started working with Catalina and her tremendous team, things quickly started turning the other way. I cannot see a time when I will not utilize her service as she is truly a valued addition to our operations.”

— Pietro from Krav Maga Unleashed

Catalina Zbar, Founder & CEO

  • Catalina Zbar (she/her) is the founder of Telomere Consulting, a consultancy that provides coaching and marketing services to boutique fitness studios around the world. With 10 years of experience in the fitness industry, Catalina combines data-driven business assessment with forward-thinking, innovative marketing to help clients position themselves as leaders in their industries.

    Originally from Argentina, Catalina spent 10 years working in financial services in Switzerland and the U.K. While living in London, Catalina became increasingly involved in the fitness industry, moonlighting as trusted advisor to a number of award-winning boutique fitness studios. Fast forward to today and Telomere Consulting has grown into a diverse team that has helped 100+ studio owners streamline their operations and feel empowered while ultimately boosting memberships, sales and retention.

    In addition to coaching services, Telomere is also a marketing agency with an array of services tailored to its clients' unique offerings. Catalina's experience working with a multitude of studios worldwide and adapting to their unique cultures and values allows her to bring global best practices to her work and help her clients thrive.

    Catalina has been a featured speaker for a variety of fitness companies and leading software companies, including MindBody, Mariana Tek, Fitgrid and Vimeo OTT. She is a Mindbody Certified Consultant and a health & wellness enthusiast, and is currently based in Toronto with her husband and two children.

  • Cat is a STOTT Certified Pilates instructor.

Melissa Williams, COO

  • Melissa has spent more than 20 years in the yoga and wellness industry. She began her career in publishing where she cultivated an eye for creating copy that is captivating and effective. While working as the Editorial Director for a spa publication, she received her yoga teaching certificate. After leaving the publishing world, she decided to follow her passion and opened a yoga studio, which she successfully ran for 11 years before selling in 2022. She now loves to help other studio owners navigate all aspects of the business-side of yoga, from team management to communications and marketing strategy.

    In her free time, you’ll find Melissa creating recipes, gardening, running, practicing yoga, traveling, and hanging out with her family. She lives in Colorado with her husband, two daughters and pup, Lola.

  • Melissa used to review spas around the world—and get paid for it.

Zack Bell, Studio Consultant

  • Zachary (Zack) Bell is a seasoned fitness industry professional, recognized as an IHRSA Rising Star. With 16 years of experience, Zack has played key roles in operations, education, and studio growth at major fitness brands such as Orange Theory and F45. His expertise in optimizing performance, developing talent, and driving membership growth has made him a trusted leader in the industry. Zack’s passion for fitness and business strategy matches his commitment to fostering successful, high-performing studio environments.

    Outside work, Zack enjoys running, cheering on Atlanta sports, and supporting his Texas Longhorns—Hook 'Em Horns! As a father, he loves spending quality time with his daughter, Brax, whether they’re off on adventures or she’s successfully convincing him to buy the latest toy. Zack embraces the grind in life and fitness, always striving to move forward.

  • Zack’s spirit animal is a fox.

Ali Goracy, Community Manager

  • Ali has spent the last several years tailoring her professional career to reflect her passion for the health and wellness industry. As a fitness instructor herself, she has a thorough understanding of marketing needs within the wellness space.

    She is passionate about empowering clients through email marketing, content strategy, and in-depth analytics that provide a deeper look into marketing campaigns. Her favorite action item is creating compelling copy that helps studios be seen AND heard.

    Ali lives in Charleston, S.C. and is an instructor at Jibe South, a rhythmic cycle and HIIT studio. When she’s out of the office or off the spin bike, she enjoys reading, spending time at the beach, and line dancing.

  • Ali worked at a wolf sanctuary in high school

Tanya Triber, Marketing

  • Tanya is an experienced copywriter and content marketer with a background in the healing arts, small business ownership, and travel and wellness writing. She holds a Masters in Digital Marketing through Rutgers University. Tanya is passionate about helping entrepreneurs create thriving businesses through compelling, helpful, and authentic brand-specific content including social media, video, SEO, blog articles, and email marketing. A former restaurateur, she understands the challenges that small business owners face and the myriad hats they wear every day. A lifelong yoga practitioner, she integrates yoga practice and philosophy into her daily life.

    When she's away from her desk you will often find her hiking, gardening, spending time with friends and family or planning her next trip. An avid photographer and lover of the outdoors, she enjoys exploring new and familiar landscapes with her camera in tow. She lives with her family in Asheville, NC.

  • In the not too distant past, Tanya co-owned and ran a farm-to-table restaurant in Asheville for 7 years.


Emily Lail, Marketing

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Miranda Mornhineway, Studio Consultant

  • Miranda brings five years of experience in the health and wellness industry, blending a Bachelor’s in Nutrition, a Master’s in Health Promotion and a commitment to staying at the forefront of industry trends. A Certified Pilates Instructor and former nationally ranked competitive gymnast, Miranda channels her lifelong passion for movement into empowering others to drive sustainable business growth in the fitness industry. She brings diverse experience from both boutique and franchise fitness environments, with expertise in operations, client acquisition and retention and creative business tactics. Miranda has played a key role in launching new studio locations, enhancing member experiences, and building meaningful impact in the community—always striving to inspire growth and collaboration.

    When she's away from her desk or off her mat, you'll find Miranda, a born-and-raised Jersey girl, spending her time at the beach on the Jersey Shore or in full Auntie mode with her niece.

Charisse Lea Petri, Admin

  • Charisse is passionate about providing support in day-to-day tasks to allow the team to focus more on the growth of Telomere. She is a classic Virgo: detail-oriented and loves to keep everything organized. Her openness to learning is rooted in her belief that everyone is capable of developing their skills with dedication and a right mindset.