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Catalina Zbar

Certified Business Consultant

MINDBODY-Certified Business Consultant 3

Catalina Zbar is a business consultant for fitness studios and a Health & Wellness enthusiast. She lives in Toronto with her husband and daughter. 


Originally from Argentina, Catalina spent 10 years working in Europe, developing and implementing operational and cultural change in the financial services sector. While in London, Catalina became increasingly involved in the fitness industry, becoming a certified STOTT pilates instructor and providing consulting services to a number of award-winning boutique fitness studios.

Catalina's consultancy, Telomere Consulting, provides strategic planning, business evaluation, and marketing services that enable growth and development. Catalina also coaches her clients on strategies for retention, pricing, sales, and the creation of new revenue streams.


Catalina's experience working with a multitude of studios worldwide, and adapting to their unique cultures and values allows her to bring global best practices to her work and help her clients thrive.  Telomere aims to provide studio owners with clear frameworks that will improve their clients' experience and the studio's bottom line.

Telomere provides strategic insights and advisory services to clients in the fitness and wellness industry.  We want to help you treat your business the way you would treat your body – making the right choices now to optimize its potential for a long and healthy life. Telomeres are the caps at the end of each strand of DNA that protect our chromosomes, like the plastic tips at the end of a shoelace. The length of telomeres are controlled by the presence of the enzyme telomerase – this is the enzyme we want to help you cultivate, to keep your business growing and multiplying in one of the world's largest and fastest growing industries.