A dedicated team of fitness and yoga studio experts helping your studio reach its full potential.

Founded by marketing expert Catalina Zbar, Telomere Consulting was born to help boutique fitness and wellness studio owners grow, scale and succeed with tailored business consulting and marketing strategies.

After seeing countless studio owners struggle with growth and standardizing operations, Catalina created Telomere to provide industry-specific guidance, combining fitness and wellness consulting with marketing expertise designed for boutique studios.

Our team includes former studio owners, managers, fitness professionals and communications experts who understand the ins and outs of running successful fitness studios. We pair this hands-on experience with marketing and communications mastery to give you with the tools and resources to maximize your revenue, retain members and scale your studio.

We specialize in helping boutique fitness studios and wellness spaces build thriving communities, streamline operations, and grow with impact. Our solutions are tailored, strategic, and informed by industry-wide knowledge, sales expertise, and real-world studio experience. We are detail-oriented, outside-the-box thinkers that know how to succeed in this ever-changing industry.

Transform Your Studio here

The team behind it all

  • Catalina Zbar

    Founder and CEO

  • Melissa Williams

    COO & Head of Comms

  • Amy Feeney

    Studio Consultant

  • Zack Bell

    Studio Consultant

  • Emily Lail

    Studio Consultant

  • Sarah Tuczynski

    Studio Support/Consultant

  • Elizabeth Pinto

    Studio Marketing

  • Catie Moyer-Gardner

    Studio Marketing Specialist

  • Jessi Turner

    Studio Marketing

  • Ali Goracy

    Marketing Coordinator

  • Charisse Lea Petri

    Team Admin

  • Karen Alfonso

    Studio Success

Learn More about our team

Our mission is to help as many yoga, fitness and wellness studios thrive by building community, increasing attendance and driving sales.

  • Our team is committed, professional and ambitious. We are action-oriented, honest and authentic, offering you a sense of calm even in the face of stress. We guide our clients to the solutions that make the most sense to their businesses through thoughtful insight and learned experience in a constant, reliable manner.

  • As a consulting and marketing firm for the wellness industry, we strongly believe in self-care and moderation. We encourage each other and our clients to prioritize the practice of balance, so that we can better show up for ourselves and those around us. We are driven to help others succeed and passionate about helping others understand their motivations and what makes them feel good. We embody this for ourselves —for today and tomorrow.

  • We pride ourselves on seeing both the details and the bigger picture, adapting strategy to every studio's unique universe. We are curious, keen to problem-solve and are driven by the desire to help our clients thrive. We bring both our experience and our perspective to the table, turning every challenge into an opportunity.

  • We hold ourselves to a high standard, and strive to think outside the box, to stand out, at every occasion. We are open and willing to do things differently, to 'push the envelope' so that our clients can be leaders in their industries. We strive for continuous improvement and are conscientious learners.