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ABOUT US

Telomere exists to bridge the gap between passion and business acumen.

Studio owners are some of the most driven, community-minded people we've ever met. But passion alone doesn't fill classes, retain members, or build a business that lasts. Telomere was built to bring the strategic foundation, marketing expertise, and hands-on support that studio owners need to do what they set out to do: bring more movement to more people.

Boutique Fitness Studio Consulting and Marketing

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Telomere was founded on a simple but frustrating observation:

Passionate, talented studio owners were pouring everything into businesses they loved and not getting the results they deserved.

Not because they weren’t working hard enough.

Because they didn’t have the right strategy, the right systems, or the right people in their corner.

Telomere was built to change that.

Starting with a single studio in Notting Hill, London, and growing to a global client base of more than 850 studios across Pilates, yoga, HIIT, barre, spin, cycling, martial arts and more, Telomere has become the consultancy that serious studio owners turn to when they are ready to build something that lasts.

Let's Work Together

Why Telomere?

Telomeres are the cellular structures responsible for healthy growth and longevity, protecting cells so they can regenerate and thrive over time. That is exactly what we do for studios. We protect what makes them special and build the foundation for growth that does not come at the cost of everything you have already built.

CHROMOSOME

TELOMERE

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Your studio isn't just a business. It's your legacy.

And it deserves to be treated that way. We're here to make sure the business behind it is built to last — with the strategy, systems, and support to back it up.

Because the owners we work with all have one thing in common. They’re ready.

Ready to open profitably, ready to break through a ceiling, ready to scale without losing what made them great. Founder-led, community-driven, and deeply committed to what they've built. That's who we built Telomere for.

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Our mission is to help boutique fitness and wellness studios build communities that matter and scale with intention.

  • Our team is committed, professional and ambitious. We are action-oriented, honest and authentic, offering you a sense of calm even in the face of stress. We guide our clients to the solutions that make the most sense to their businesses through thoughtful insight and learned experience in a constant, reliable manner.

  • As a consulting and marketing firm for the wellness industry, we strongly believe in self-care and moderation. We encourage each other and our clients to prioritize the practice of balance, so that we can better show up for ourselves and those around us. We are driven to help others succeed and passionate about helping others understand their motivations and what makes them feel good. We embody this for ourselves —for today and tomorrow.

  • We pride ourselves on seeing both the details and the bigger picture, adapting strategy to every studio's unique universe. We are curious, keen to problem-solve and are driven by the desire to help our clients thrive. We bring both our experience and our perspective to the table, turning every challenge into an opportunity.

  • We hold ourselves to a high standard, and strive to think outside the box, to stand out, at every occasion. We are open and willing to do things differently, to 'push the envelope' so that our clients can be leaders in their industries. We strive for continuous improvement and are conscientious learners.

FORMER STUDIO OWNERS

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FITNESS PROFESSIONALS

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MARKETING SPECIALISTS

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OPERATIONS EXPERTS

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FORMER STUDIO OWNERS | FITNESS PROFESSIONALS | MARKETING SPECIALISTS | OPERATIONS EXPERTS |

our team includes

We aren’t generalist marketers or business consultants who stumbled into fitness.

Our team includes experts who have lived the challenges you are navigating right now. We know what it feels like to sweat a payroll, celebrate a packed class, and lie awake wondering whether the strategy is right.

We combine real industry knowledge with sharp business strategy and full-service marketing to give studio owners something that is genuinely hard to find: a team that understands both the heart and the mechanics of what they have built.

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“I took over a failing fitness business at the beginning of the year. Once I started working with Catalina and her tremendous team, things quickly started turning the other way. I cannot see a time when I will not utilize her service as she is truly a valued addition to our operations.”

— Pietro from Krav Maga Unleashed

View More Case Studies
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Catalina Zbar

Founder & CEO

  • Catalina is the founder of Telomere Consulting, bringing 15 years of fitness industry experience to her work with boutique studios worldwide. Originally from Argentina, she spent a decade in financial services in Switzerland and the UK before pivoting to fitness consulting full-time. Today, Telomere has helped 850+ studio owners streamline operations, boost memberships, and build businesses they're proud of. Catalina is a Mindbody Certified Consultant, a featured speaker for Momence, Walla, Arketa, Mindbody, Mariana Tek, Fitgrid and Vimeo OTT, and is based in Toronto with her husband and three children.

  • Cat is a STOTT Certified Pilates instructor.

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Catie Moyer-Gardner

Studio Marketing Specialist

  • Catie's 13 years in health, wellness, and fitness have taken her through sales and marketing roles spanning cryotherapy, nutrition, functional fitness, and obstacle course training. Over the past six years she has built deep expertise in lifecycle and content marketing, blending strategy with creativity to drive engagement and community for mission-driven fitness brands.

  • In her spare time, Catie writes fiction and self-published her first novel in May of 2025.

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Melissa Williams

COO

  • Melissa brings 20+ years in the yoga and wellness industry, and a background that spans publishing, editorial direction, and studio ownership. She ran her own yoga studio for 11 years before selling in 2022, and now helps other studio owners navigate the business side with the same clarity and care she brought to her own. Her expertise spans team management, communications, and marketing strategy.

  • Melissa used to review spas around the world—and get paid for it.

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Elizabeth Pinto

Studio Marketing

  • Elizabeth is a digital marketer and graphic designer with 10 years of experience in social media, content creation, and email marketing across a wide range of industries. She brings a communicator's instinct and a designer's eye to everything she creates, and is based in San Salvador, El Salvador with her daughter.

  • Elizabeth is a stationery designer! She loves planners, journals and notebooks, so for the last couple of years, she likes to take some time around September and October to design hers and her friend’s planners for the upcoming year.

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Emily Lail

Studio Consultant

  • Emily's 15 years in the fitness industry span Zumba, HIIT, circuit training, barre, and beyond. She has collaborated with studios across class programming, community engagement, and marketing, with a strong foundation in email and social media strategy. She brings a creative, connected approach to every studio she works with.

  • Emily went to pastry school in Chicago!

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Zack Bell

Studio CONSULTANT

  • Zack is a fitness industry veteran with 17 years of experience and a track record that includes leading operations across 60+ locations at Relentless Brands and seven years at Orangetheory Fitness running Regional Fitness and Regional Sales and Operations across 20+ studios simultaneously. He holds an M.Ed. in Kinesiology and Human Performance and is an IHRSA Rising Star Award recipient. 

  • Outside of work, Zack is hopelessly wrapped around his daughter's finger, staying active with his girlfriend, and passionately cheering on Atlanta sports and the Texas Longhorns.

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Amy Feeney

Studio Consultant

  • Amy spent 14+ years owning and operating boutique barre studios in Philadelphia, later expanding into a Physique 57 franchise where she managed everything from operations and marketing to team development and client experience. A lifelong fitness enthusiast, she has taught Pilates, Barre, Cycling, and Sculpt, and brings real owner perspective to every studio she works with.

  • In her free time, you’ll find Amy staying active playing golf and tennis, and spending time outdoors with her husband and three children.

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Sarah Tuczynski

Studio Support/Consultant

  • Sarah brings 10+ years in business operations, franchise support, and performance coaching, with deep experience helping wellness and fitness businesses strengthen systems and grow sustainably. Her background spans sales strategy, team leadership, and operational performance, and she's known for her collaborative style and ability to genuinely connect with the people she works with.

  • Outside of work, Sarah enjoys fitness, traveling, exploring new restaurants and experiences, and spending time with family and friends.

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Jessi Turner

Studio Marketing

  • Jessi is a brand strategist and designer who blends creative intuition with business-minded strategy. She holds an MBA in Marketing with certifications in brand strategy and consumer neuroscience, and is skilled across Adobe Creative Suite, Canva, email marketing, and web design. She builds brand identities rooted in both strategy and storytelling.

  • Before diving into brand strategy, Jessi worked in post-production editing for Marvel Entertainment—earning credits in about 35 graphic novels, from X-Men to Spider-Man to Star Wars.

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Karen Alfonso

Studio Success

  • Karen is a civil engineer with a background in project coordination, operations, and cross-functional collaboration. Originally from Colombia, she brings analytical precision and a people-centered mindset to everything she does, keeping projects structured, teams aligned, and execution practical and results-driven.

  • Karen loves staying active through running, enjoys traveling and discovering new cultures, and is a proud cat lover.

Ready to transform your studio?

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