Telomere Press Room
The press room contains previous articles, blogs and podcasts as well as webinars that Telomere Consulting has contributed to, or been a part of. If you are interested in booking an interview or speaking to someone on our team about media coverage, please reach out to our Head of Communications, Melissa Williams.
Webinar: Leveraging the Momence Marketing Suite to Convert Customers into Loyal Members
Join Catalina Zbar, our founder and CEO, in a conversation focused on one of the most vital components of your business—retention, specifically retaining and converting your new clients.
The Boutique Fitness Marketing Podcast: Email Marketing Trends
On this episode of the Boutique Fitness Marketing podcast, Catalina sits down with Connie Holen to talk about email marketing trends for studios in 2025—and how studio owners can use email and texting to better connect with their clients and grow their businesses.
Where did everybody go? 🧐 Marketing Strategies You Need to Win Back Lost Customers
This webinar provides studio marketing strategies for how to win back lost customers and bring your studio to its fullest potential. We dive into the types of clients studios typically lose—and why, proven strategies to win them back, maximizing your Xplor Growth hub for the best results and key elements of a successful win-back campaign.
The Ultimate Guide to Top Boutique Fitness Consultants
In this blog written in partnership with MarianaTek, unlock success in the boutique fitness industry with our ultimate guide for top consultants.
Maximize your Studio’s Recession Resistance with Powerful Strategies
In this blog written in partnership with MarianaTek, learn how to minimize impacts of recessions by taking these steps.
How to Categorize Your VOD Content to Engage Users
Written in collaboration with Uscreen, learn the top tips to guiding client’s experience within the VOD space.
How to Use Reports to Drive Conversions
Learn how to use the combination of reports to improve conversions in this article with Mindbody.
Strategic Growth: Harnessing Franchise Thinking for Your Boutique Studio
In this webinar with MarianaTek, discover how thinking like a franchise will help boost your studio’s performance.
Industry Tea with Partner Telomere Consulting - Which Email Automations to Have
In this podcast with FitDEGREE, learn how to define your customer journey by establishing your mission and vision.
3 Ways to Keep Your Staff Motivated and Your Clients Happy
In this blog with FitGrid, learn how to keep both instructors and clients happy to run your business smoothly.
Industry Tea with Partner Telomere Consulting - Why Email Marketing Automations are the Most Important Marketing Channel for Your Studio
Learn the best way to utilize ‘must-have’ email automations during this podcast with FitDEGREE.
How to Use ClassPass to Attract New Clients
In this article for Mindbody, learn how to use classpass to attract new clients!
Retain and Gain: 4 Key Communication Strategies to Keep Your Clients Coming Back
In this article with FitGrid, learn how frequent communication with clients is the BEST way for you to increase your retention rates.
Industry Tea with Partner Telomere Consulting - Email Content: What Should I Write About and Share?
In this podcast with FitDEGREE, learn how to decide on the type of email content you should create to promote your business.
Blending Email Know-How: A Telomere Industry Tea Session
In this podcast with FitDEGREE, discover the optimal email frequency, understand the differential impact of various email types and learn how to use smart audience segmentation tactics.
A Deep Dive into Crucial KPIs for Boutique Studios
Learn key tactics to prepare for a possible recession in this webinar with MarianaTek.
Communications 101
In this Walla webinar, learn how proven communication tactics and strategic content cadence can significantly improve studio retention rates.
Is it Time to Update Your Offerings?
Boutique studios are constantly questioning whether they should diversify or update their offerings. In this article with Fitness Insider, Catalina discusses how to update mindfully and with intention.
Live Your Dream
Read about the current state of the fitness industry and how owner, Catalina, manages work-life balance in this article with Business Insider.
Thought Leadership
In this blog written with Fitness Business Insider, we discuss three streamlined strategies for an effective email campaign that engages and retains clients.
