Our Top 5 Fitness Studio Software Companies
Managing a fitness studio or gym is no easy feat. From organizing class schedules to marketing your services and retaining clients, it’s a constant hustle. Luckily, fitness studio booking software can help streamline your operations, save time and enhance your customer experience.
If you’re on a mission to grow your studio, choosing the right booking platform is critical. To help you out, we’ve rounded up five of our favorite software companies—each offering unique features to boost your business. Whether you’re a small boutique studio or a large gym, there’s a solution here for you.
1. Arketa
A digital-first platform for forward-thinking studios.
Looking to modernize your operations or go virtual? Arketa is a fantastic option for studios with a digital-first approach.
Why we love it:
Digital flexibility: Offers options for in-studio, online, and hybrid classes—all managed from one platform.
Marketing strength: Create and manage drip email campaigns and SMS marketing to target specific groups.
Client engagement: Foster a sense of community with membership options and virtual events.
Reports and insights: Powerful analytics help you understand your clients and refine your offerings.
Arketa thrives in both physical and digital spaces, offering flexibility for modern studios.
2. Mariana Tek
Customizable tools with a modern touch.
Ideal for boutique fitness studios, Mariana Tek stands out with its slick design and marketing tools.
Why we love it:
Customer ease of use: Offers a mobile app that makes booking and engagement seamless. Mariana Tek mastered the pre-booking experience so that clients can book for themselves (or a friend), choose their spot and even pay for their post-workout smoothie all from the ease of the app.
Dynamic marketing tools: Xplor Growth provides personalized email campaigns, two-way SMS communication, and standalone landing pages for promotions. They also have released Gamification, which allows studios to encourage clients to participate in challenges as a collective or to track their own progress within the app.
CRM functionality: Includes auto-actions for tasks like follow-ups and client notes, making lead management a breeze.
It’s perfect for studios wanting marketing flexibility and tailored client communications. It’s an excellent option for multi-location studios.
3. Mindbody
A trusted name in the industry with robust features.
Mindbody is a household name in fitness studio management. It serves as an all-in-one platform, offering scheduling, payment processing and marketing tools.
Why we love it:
Customer ease of use: Intuitive interface for both clients and staff. Reports are clearly named, i.e. Visits Remaining or Autopay Detail.
Booking capabilities: Enables online booking for classes, appointments, and workshops. Accounts can be shared so if you like to have family accounts or have customers pay for their friends, you can link the accounts for ease of use. Workshops, retreats, teacher trainings, private appointments and group classes can all be booked and scheduled through the platform.
Marketing tools: The Mindbody Marketing Suite includes email automations, client segmentation, and referral programs. You can send tailor-made campaigns based on client history or milestones.
Extras: Analytics and reporting tools provide insights to help you make data-driven decisions. Mindbody has one of the most adaptive and comprehensive analytic tools available.
If you’re looking for a reliable, feature-rich platform, Mindbody is hard to beat.
4. Momence
Rising fast with a strong focus on client retention.
Momence is one of the newer players on the market, but it’s already making waves with features designed to keep your clients coming back.
Why we love it:
Retention-centric features: Includes referral programs, review requests, and automated email marketing.
Marketing tools: Create custom campaigns and track referrals. Plus, personalized SMS and email options allow for meaningful client interactions.
Community: Momence is one of the few platforms that offers a Community board where your clients can communicate with one another, or if you’re offering a challenge or workshop that would benefit from group conversations, you can take the content out of their email in-box and put it in the community board platform to encourage more interaction and engagement.
If holding onto your clients is a top priority, Momence has you covered.
5. Walla
Straightforward software with a focus on convenience.
Walla combines simplicity and functionality. It’s easy to use and powerful enough to tackle scheduling, payments, and marketing under one roof.
Why we love it:
Effortless setup: Intuitive features make it easy to get started.
Marketing campaigns: Their full-service marketing suite enables you to set up automations (referred to as journeys), one off messages, lead follow–up and lead forms and lead stage tracking.
Ease of Use: Studio owners love using Walla. The platform is very clean and modern and is easy for new clients to use, book guests and make purchases.
Walla keeps things simple while offering plenty of room to grow.
How to Choose the Right Booking Software for Your Studio
All five platforms here are excellent choices, but the right fit depends on your studio’s unique needs. Here are a few tips to guide your decision-making process:
Define your priorities—Are you focusing on marketing, client retention, or operational efficiency?
Test the interface—Demo the software to ensure it’s easy for both staff and clients to use.
Consider your growth—Choose a platform that can scale with your business.
Be mindful of your business model—some platforms manage appointment scheduling, others do not. Some will allow you to have community interaction outside of email and SMS (which can be great for personal training programs, etc.)
Compare pricing—Pick a solution that fits your budget without sacrificing essential features.
Enhance Your Studio’s Operations Today
The right booking platform is more than just a tool—it’s a way to elevate your customer experience, build a stronger community, and grow your business.
Whether you’re just getting started or thinking of upgrading, these platforms are here to help you succeed. Got questions? Feel free to reach out for expert advice tailored to your studio’s needs.
Here’s to smooth operations and satisfied clients! 🎉
Don’t miss out on our upcoming Software Spotlight, Friday March 14 at 12 EST. We will be chatting with these 5 platforms to help you decide if a software switch is right for you!
Telomere Consulting provides business consulting and marketing services to studio owners in the boutique fitness and yoga space. The Telomere team helps you navigate business strategy from conception to implementation. We provide end-to-end marketing support and would love to hear from you. Click here to book your free intro call. We want you to treat your business the way you treat your body – making the right choices now to optimize its potential for a long and healthy life. Visit us here to learn more.
