The Advantages of Marketing Integrations in Booking Software for Fitness Studios

As a fitness or yoga studio owner, managing your business can be a monumental task—from managing your inventory, handling client bookings and payments, overseeing staff and creating schedules. It may seem overwhelming, but the good news is there are several booking software platforms available to streamline all these activities while enabling you to attract and retain clients. When choosing your booking platform, or if you’re considering a switch, one key aspect that you should consider is marketing integrations, which allow you to create effective campaigns, boost customer engagement and grow your business. We have a few favorites we like to work with for their ease-of-use, capabilities and overall functionality.

Here we’ll take a closer look at what the main booking software platforms for class-based studios offer in terms of marketing capabilities, including a few of the best software booking platforms for fitness studios.

1) Mindbody Online

MindBody Online is one of the most popular booking software platforms for fitness and yoga studios. It's an all-in-one management system that allows you to manage your class schedule, client base and payments. In terms of marketing integrations, the MindBody Marketing Suite includes features like automated email marketing and scheduled emails. You can create and send email campaigns to your clients based on purchase and visit history, and offer exclusive promotions to attract and retain clients. In addition, you’re able to create smart lists in the marketing suite and the full suite has a referral feature as well as marketing AI functionality. 

To learn more about Mindbody and the Marketing Suite, book your demo here.

2) Mariana Tek

Mariana Tek is another great booking software for class-based studios. It offers features like class schedule management, detailed reporting and mobile app integration. It also includes marketing integrations through BrandBot that includes email marketing, customized landing pages and two-way SMS communication. BrandBot allows you to create targeted email campaigns to specific groups of clients, like those who haven't been to your studio in a while or those who have engaged with a specific email marketing message or campaign. You can also create custom promotions and discounts to encourage clients to book more classes through standalone landing pages. Brandbot has a dynamic tagging and segmentation feature, which allows for more tailored lead management and customized messaging. In addition, the platform has an auto-action feature, which essentially functions as a CRM tool where you can include notes, follow-up tasks and more.

Book your demo here.

3) Momence

Momence is a newer platform in the fitness booking software market, but it's gaining popularity quickly. Its main focus is on client retention, which is why it includes features like automated email campaigns, referral programs and client reviews. With Momence, you can create custom marketing campaigns, track referral data, launch promotional offers and send personalized emails and SMS to your clients. As with both Mariana Tek and MindBody, you can set up automated email campaigns that are triggered by events like a client's birthday or a milestone, like attending 50 classes. You can also offer referral programs to incentivize clients to bring in friends and family. Finally, the platform allows your clients to leave reviews on your website, which can help attract new clients. 

Book your demo here.

4) Walla

Walla is another booking software platform that's ideal for class-based studios. It offers all the standard features like class scheduling and payment processing, but it also includes marketing tools, including email and SMS marketing. They are currently building out all of the campaigns within Walla; as of this release date you can currently create Intro Offer campaigns, win-back campaigns and milestone messaging for both emails and SMS. As of June 15th, Walla will have full campaign capabilities and by the end of June you will be able to have all of your scheduled newsletters and communications in Walla. In the meantime, Walla integrates well with Referrizer, which offers automations, SMS messaging and reward opportunities for your clients.

Book your demo here.

5) Loopspark

LoopSpark isn’t a booking software platform, but we wanted to include it in this round-up as an option for those of you on other booking platforms that are looking for a more robust email marketing platform. LoopSpark integrates with a variety of platforms and allows you to have two-way SMS communication, automated emails as well as newsletters. In the platform you can segment your audience based on multiple factors including visit history, purchases, class attendance, class preferences and more. We love LoopSpark’s win-back opportunities and find it to be a great option for studios that are on a platform that doesn’t meet their marketing needs. Finally, LoopSpark’s task management allows the software to operate as a CRM and can streamline your operations within your team.

Book your demo here.

As a consulting and marketing agency we feel strongly about having software support your day-to-day marketing efforts; marketing integrations in booking software platforms can make a significant difference in the success of your fitness or yoga studio. By choosing the right platform and taking advantage of its marketing features, you can attract and retain clients, increase your revenue, and grow your business. Each studio has its own unique needs and challenges and creating your custom tech-stack is imperative to the vitality of your business.

If you’d like to discuss your software needs, book a call with our team today.

Telomere Consulting provides business consulting and marketing services to studio owners in the boutique fitness and yoga space. The Telomere team helps you navigate business strategy from conception to implementation. We provide end-to-end marketing support and would love to hear from you. Click here to book your free intro call. We want you to treat your business the way you treat your body – making the right choices now to optimize its potential for a long and healthy life. Visit us here to learn more.