We believe that fitness should feel like home—welcoming, safe, and empowering for everybody. That starts with a studio culture that’s not just inclusive in theory, but in practice.

The truth is, when you get your sales approach right, it becomes less about selling and more about serving. It shifts from being transactional to transformational, allowing you to concentrate on what you do best—creating meaningful experiences that improve lives through movement.

Telomere’s CEO, Catalina, attended the ATN Summit in New York on June 16-17, 2025. Read her insights and takeaways here!

At Telomere Consulting, we've helped countless wellness businesses harness the power of referral marketing to achieve sustainable, organic growth. The key isn't hoping referrals happen naturally; it's implementing strategic systems that make them inevitable.

Success in the boutique fitness industry might look different for everyone. But one thing is for sure—truly successful studios are always a step ahead, constantly refining their operations and staying true to their purpose. 

Expanding your service offerings creates opportunities to serve your community more effectively while growing your business. The key lies in choosing additions that align with your studio's values and meet genuine client needs.

Fitness and yoga studio owners often face a significant challenge in converting leads into loyal clients. Often, the process itself may be somewhat haphazard. To tackle this, it is crucial to create a clear Customer Journey Map (CJM).

With so many ups and downs in a business, the last thing you want to have to constantly worry about is your staff. Cultivating a loyal staff will help you grow, modify and work through tough times, knowing you have the support of your team behind you.

Fitness studio owners—this is why you should pay attention to what Barry’s is up to.