Want to know what trends will shape the fitness landscape in 2024 and how to adapt your business accordingly? Here at Telomere, we’re constantly staying on top of what marketing strategies are trending and why—and we’d love to share our insights with you!

As fitness and wellness consultants, we always have our ear to the ground, or our foot in the pedal, on the mat or even on the barre. Many of us on the team also teach yoga, Pilates and bootcamp classes. All of this is to say that when we sit down to assess the trends we see coming in 2024, we take it very seriously.

As a fitness studio owner, you know how important it is to have a strong email marketing strategy. With so many emails flooding everyone's inbox every day, how can you make sure yours stand out and actually get clicked on?

As a studio owner, you already know how important it is to engage with your clients in order to keep them coming back for more. As we look toward 2024, there are a few relevant email trends that will help you to boost your engagement and drive conversions in 2024 and beyond.

As a fitness or yoga studio owner, it can often be hard to visualize the steps you need to take to find success. But if we turn to our larger-than-life franchise businesses, we can learn a few tips and strategies that will help ensure success and profitability.

As a studio owner, you're always searching for effective ways to attract new customers. One of the best ways to do this is by driving traffic to your website through Search Engine Optimization (SEO). By focusing on your organic SEO strategy, you can improve your visibility and credibility in search engines, which in turn leads to more targeted traffic and increased conversions.

Fitness and yoga studio owners often face a significant challenge in converting leads into loyal clients. Often, the process itself may be somewhat haphazard. To tackle this, it is crucial to create a clear Customer Journey Map (CJM).

Social media is the easiest way to communicate directly with your clients, making consistent posting extremely important. However, it can be a challenge to stay informed on the latest trends while managing your studio full-time. This concept holds especially true when examining Instagram.

Are you tired of struggling to "sell" your services without sounding too pushy? We understand the dilemma. Offering a service that should speak for itself while avoiding being overly aggressive is a challenge. It's important to strike a balance between not appearing too sales-focused and still achieving the necessary sales.

Summer is here and it is the perfect time to lay back, relax and catch up on some reading. And while we definitely suggest picking up the latest beach read, we would be remiss if we didn’t recommend a few books that will help you grow your business and refine your brand.

Video content is appealing in that it is dynamic and allows for a more organic, natural feel. For studio owners, it provides you with the ability to share your client experience in a way that can make the viewer feel a part of the community. So how do you maximize video for your fitness or yoga studio? Here are a few tips to help you get started!

Running a fitness or yoga studio isn't just about getting people to join. It's about keeping them coming back. Here are some retention strategies that we recommend for yoga and fitness studio owners.

As a studio owner, you may dread the decline in class attendance during the summer months. But fear not, with some careful planning, there are ways to keep up your commitment to your clients and keep them motivated. Keep reading for some ultimate summer retention strategies.

Whether you like it or not, if you own a business you’re likely in a leadership role. Studio owners are no exception and often have to demonstrate their leadership in various ways, including to their team and to their community. We’ve found that strong studios are run by strong leaders, individuals who exhibit a few key characteristics that really propel a vision, create a culture, and encourage and reward commitment.

Spring has sprung! Spring represents renewal, growth, and new beginnings. Breathing new life into your business this spring can provide a sense of hope and optimism for what’s to come. That’s why we’ve pulled together a list of five ideas for how you can spring clean your studio.

With so many ups and downs in a business, the last thing you want to have to constantly worry about is your staff. Cultivating a loyal staff will help you grow, modify and work through tough times, knowing you have the support of your team behind you.

As a boutique fitness/yoga studio owner, you’ve likely put in years of hard work and dedication to make your business successful. But if you’re thinking about selling your studio one day, there is some important preparation that needs to be done in order to maximize its value.

Launch a successful and profitable yoga or Pilates teacher training program with these tips from industry experts.

Athletes are one such target audience that can really help your business grow. Not only are they primed for the wellness-based conversation, they are also generally very committed to their routines and make excellent members!

Movement classes are booming. And the interest in diversifying experiences is gaining. What does this mean for brick and mortar studios who are offering movement-based experiences? We have a few suggestions on how you can use this upswing to boost your overall growth.