Remarkable Business Growth through Enhanced Social Media and a Complete Email Marketing Overhaul
Regina and Bob French, Co-owners
A full automation build and social media improvements played a vital role in enabling this studio to exceed their 65% growth goal in 2023.
The Challenge
Yoga Health Center is a yoga studio located in San Carlos, California, whose primary goal is to build a strong and dedicated family of loyal members. From yoga to personal training to Pilates, this studio offers something unique to each person that walks through its doors.
When they came to Telomere, Yoga Health Center was in dire need of a total email marketing rebuild, from modernized branded email templates to updated drip campaigns with multiple touchpoints. They were also looking to enhance their social media presence to engage with potential new members in a more efficient manner.
The Strategy
After carefully evaluating their existing messaging approach, we developed and implemented a comprehensive marketing strategy aimed at nurturing and cultivating potential new members through the use of automations with various email and SMS touchpoints.
We conducted an in-depth evaluation of their social media channels and provided recommendations and templates to enhance new member engagement and community outreach. These findings were discussed with the Yoga Health Center team on regular social media strategy calls.
The Result
Through increased social media engagement and consistent posting, Yoga Health Center saw a 20% increase in profile visits. Their new and improved email templates and automations helped to increase the number of new memberships that stemmed from intro offer clientele. Telomere helped them exceed their 65% overall growth goal in 2023 through multi-channel improvements.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "3 Tools to Get the Most out of your Fitness Studio’s Instagram Strategy” or "What KPIs Tell You About Your Fitness Studio".
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.