Email Marketing Strategy & Creation to Engage with Prospects & Grow Membership Base
Active memberships of this studio have nearly doubled thanks to effective messaging.
“Telomere has taught me how to put a strategy that is unique to my needs into play and worked with me to create a system that is geared towards my business’ growth.”
The Challenge
Glutes 317 is Indianapolis’ only shipping container gym. From group classes to personalized training sessions, everyone is welcome to “do it in a box” at Glutes 317. They’re present in their community, and often host events with other local studios and vendors. While they focus on booty work (hence the name!), they recognize that it’s important to train all parts of the body to achieve balance. Marla, the owner and operator of Glutes 317, came to us with one primary goal: communicate more efficiently with new prospects to build her membership base.
The Strategy
We developed an in-depth email marketing strategy that was tailored to guide leads through the upsell process, ensuring a seamless and engaging experience that resulted in a growing membership base. We also curated bi-weekly newsletters, which helped to grow a more engaged community.
The Result
With this multi-channel strategy, Glutes 317 has experienced remarkable success, nearly doubling their membership base in one calendar year. By increasing engagement and retention rates, we have not only helped to boost their overall performance but also cultivated more loyal members.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "The Necessity of Email Marketing for Fitness and Wellness Studios".
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.