Business Consulting and Email Marketing for Boutique Yoga Studio Focused on Retaining Members and Boosting Morale
This yoga studio nearly doubled their membership and intro offer sales after implementing new marketing strategies and operational changes at their two locations.
Sarah Bodnar and Christina Helms, Co-owners
“Working with Telomere was just what I needed to take my business and leadership to the next level. I first just needed someone to help me dissect the numbers and see our pain points and then make some very doable changes which had an immediate effect. Now it feels like we are smooth sailing and I feel empowered to make bigger changes to the way I run my business.”
The Challenge
Three Birds is a community-driven yoga studio with two locations, one in Florham Park, NJ and the second in South Orange, NJ. They provide a safe and supportive environment for their students and teachers to deepen their practice and grow stronger in every stage of their yoga journey. Three Birds (like many other studios) experienced a dip in memberships, revenue and prospects during the pandemic, and turned to Telomere to help make changes that would put their business back on the right track.
The Strategy
First, we did an in-depth analysis of Three Birds’ key performance indicators to identify the primary areas for improvement and composed a data-driven strategy to address the issues in order of importance. Our primary focus was to convert intro offers to memberships and to increase overall revenue. We then developed and implemented a detailed email and SMS marketing strategy designed to boost conversions and member engagement, while also filling an upcoming teacher training they were hosting at their studio.
The Result
After making improvements both in-studio and in their marketing efforts, Three Birds saw a significant increase in revenue from both new and returning clients. After working with Telomere, they nearly doubled their intro offers sold and active memberships within one calendar year. They also saw fewer cancellations, and the morale in the two studios was renewed.
Sarah, one of the co-owners, shared, “I knew that drip marketing worked but I felt like it was a huge undertaking that I did not have the bandwidth for nor the marketing know how. Telomere worked through software limitations, moving quickly and efficiently. Now my drip marketing emails go out seamlessly and I am already seeing return on this investment.”
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "The Importance of Your Customer Journey Map" or "The Magic Potion”.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.