Email Marketing Strategy and Implementation for a Pilates studio
Our thorough email marketing plan created an effective and meaningful communications strategy, helping enhance customer conversion and retention.
Melody Morton-Buckleair, Owner
“Collaborating with Team Telomere was everything I hoped it would be: personalized, efficient and effective. Their expertise helped create on-brand and concise email marketing automations and newsletters that helped strengthen our community, reconnect us with lost clients and ultimately increase revenue. ”
The Challenge
The Good Space was experiencing an increase in intro offer sales but struggled with converting clients to memberships and providing individualized support. Melody and her staff found themselves stretched thin and had a difficult time engaging with new clients individually. Without clear communication to support them on their journey, clients who had a positive experience were unsure of next steps, leading to low conversion rates.
The Strategy
We devised strategic email marketing campaigns that centered around the ideal customer journey, incorporating client segmentation and personalized communications. This approach aligned with specific client behaviors and actions, guiding them towards the membership option that best suited their needs.
The Result
With consistent and strategic email and SMS communications in place, The Good Space saw significant improvements in client conversion following the intro period and a 42% increase in memberships. Additionally, the utilization of SMS communication fostered a more cohesive and interconnected community of clients without overtaxing The Good Space team.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "What KPIs Tell You About Your Fitness Studio.”
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.