Studio Consulting and Strategy for a New Boutique Wellness Space
Through strategic growth planning and meaningful pricing changes, this studio was able to double their membership and expand their schedule in less than 6 months.
Amanda Jones, Owner
“I am feeling a lot of energy in the studio and I am so excited for what is to come with this schedule expansion and the other intentional changes that we are making.”
The Challenge
As a new studio owner, Amanda was overwhelmed with how to make her vision a reality. She wanted a space that was welcoming and offered an array of wellness services to her Baltimore-area community. Filled with ideas, she struggled with how to bring them to fruition.
The Strategy
We started with a thorough analysis of her KPIs to understand the gaps and see the opportunities. This led us to create an entirely new pricing structure focused on new client acquisition as well as membership retention. She was finding clients were using their passes in-frequently, which was creating very inconsistent attendance. In addition, her old pricing model was leading clients to be very non-committal to their overall well-being. After implementing the new pricing structure, we set to work on adding new instructors, refining the hiring process, expanding the schedule and implementing new marketing strategies to attract and nurture her clients.
The Result
Within just two months, we saw her intro offers more than triple, and the conversions from the intro to membership are increasing at an equal rate. In addition, she was able to expand her schedule attracting a broader audience as well as a more diverse and experienced teaching staff. Amanda now has her eyes on creating and launching her first teacher training!
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "What KPIs Tell You About Your Fitness Studio.”
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.