Business consulting, a new pricing strategy and email marketing set the stage for optimal growth for a boutique wellness studio

New software, operations and overall business focus resulted in membership tripling in less than 3 months.

The Challenge

As a new studio, Pause + Purpose was in need of guidance for optimizing their operations and creating a cohesive marketing strategy. In a competitive market, they offer a very unique blend of wellness and yoga and wanted to be sure to stay true to their message while expanding their overall reach.

The Strategy

We transitioned to software that would allow for better client engagement and reporting. With a two-fold marketing strategy to increase leads and convert more leads to members we set ambitious goals for both as we built out the schedule, staff and business plan.

The Result

Within three months we saw an 83% increase in intro offers sold. In addition, attendance and membership tripled. Overall, the brand awareness within the community increased and the studio owner was able to shift her focus to expanding services and maintaining a happy and experienced staff.

Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "The Necessity of Email Marketing for Fitness and Wellness Studios.”

Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.