Business Consulting for Boutique Spin Studio focused on Driving Membership Sales & Expansion
Riley Wood, Owner
“The guidance, industry knowledge and overall support from the Telomere team has exceeded any and every expectation I had. I meet with Melissa twice weekly for both a professional coaching session as well as a business strategy session - both of which have proved to be invaluable. The combination of these two styles of support have brought my business to a new level while giving me the skills and confidence to continue to set higher goals and execute on them. Since working with Telomere I feel like I have a trusted partner.”
The Challenge
Spokehaüs was in need of an overall business strategy to improve revenue, auto-revenue and retention post-COVID closures. They were seeing a steady decline in monthly revenue even though overall classes were doing well. They had the service and the team in place and really needed to refine operations and growth..
The Strategy
We immediately implemented a new pricing structure to facilitate a growth in memberships. We also transitioned them to a new software platform that would allow for a more streamlined experience for their clientele, and would give them access to email marketing to increase their communication with their leads and existing clientele.
The Result
We set a goal of 50 new memberships in the first months and met the goal within 45 days. In addition, their new client retention is now at 50% with most clients converting to passes or memberships, and committing to their time at Spokehaüs. In addition, the team at Spokehaüs is feeling more motivated and connected to the long-term growth goals through an increase in management communications from the studio owner.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like “Upcoming Email Trends for 2024: What You Need to Know”.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.