Upcoming Email Trends for 2024: What You Need to Know
With the advent of new technology and the ever changing interest and needs of the consumer, the world of marketing is always evolving—and email marketing is no exception. As a studio owner, you already know how important it is to engage with your clients in order to keep them coming back for more. As we look toward 2024, there are a few relevant email trends that will help you to boost your engagement and drive conversions in 2024 and beyond. One thing is for certain. Email marketing is a vital component of your business. In fact, in the past 12 months, 77% of marketers have observed a growth in email engagement (Hubspot, 2023). And who doesn’t want engaged and interested clients?
One of the big trends in email marketing is user-generated content (UGC). This content emphasizes real clients and their experiences instead of lofty, promotional messaging. UGC is most effective when it is a photo, review or video that is shared willingly by a customer. This type of content allows for your studio to cut through the digital noise and create a real level of personalization in your marketing efforts. These days, people are looking for more authentic brand experiences that feel like they are tailor-made, and UGC is one strategy that can help you achieve that.
Another trend that continues to grow in popularity is the idea of multi-purposing your content. This means that you generate email content that can be easily repurposed for social media posts, blogs and beyond (and vice versa). This trend is possible now more than ever with the help of AI tools that may be incorporated in your business strategies to make the content creation process more efficient and engage a broader audience.
Crafting effective subject lines that grab attention is another important email trend. Primarily, the email subject serves as the first point of contact for your clients. With less time and a reduced span of attention from the audience, it is necessary to create exciting and captivating headlines that will hook the recipient's interest right away. We recommend having a level of intrigue to encourage engagement and a higher open rate.
Furthermore, personalization and segmentation remain significant trends. Personalized emails lead to customer engagement, which promotes increased sales rates and customer loyalty. A lack of personalization in email campaigns can generally result in lowered performance metrics, such as a higher unsubscribe rate.
You also want to consider interactivity in your email messaging. Interactive emails are rich media emails that allow the recipient to interact with the email message itself. This form of email participation engages the consumer and promotes specific actions from them. Interactive emails can take many forms: video, quizzes, GIFs and more. They add an element of fun and interest to the email, significantly increasing the chance of engagement.
Lastly, as a marketing agency, we cannot understate how important automated emails are for your studio. In fact, one report shows that automated emails generate 320% more revenue than non-automated emails. Integrating automations into your client’s customer journey will elevate their overall experience and increase not only your conversion but also your retention rate. For studio owners, having automations in place allows you to trust that your new clients are receiving the information they need to succeed (and convert) and that “lost” clients are being retargeted with offers that speak to their needs and wants.
Email marketing trends have a way of evolving rapidly and unpredictably-altering the entire digital marketing landscape. As we look ahead to 2024, take these trends into consideration as you keep your email campaigns up-to-date. With up to twenty five percent of most gym and boutique fitness/wellness email lists being regularly scrubbed, it is important that studio owners look for new ways to engage their potential customers.
Telomere Consulting provides business consulting and marketing services to studio owners in the boutique fitness and yoga space. The Telomere team helps you navigate business strategy from conception to implementation. We provide end-to-end marketing support and would love to hear from you. Click here to book your free intro call. We want you to treat your business the way you treat your body – making the right choices now to optimize its potential for a long and healthy life. Visit us here to learn more.
