Software Optimization and Migration Focused on Customer Experience for Personal Fitness Business

Blair Wilson, Owner

A smooth transition to integrated booking and email marketing software helped to increase overall revenue by 30%.

The Challenge

MedX was working with a booking and CRM software that was outdated, cumbersome, and difficult to integrate seamlessly with their email marketing platform. With goals of improving the client experience and transitioning to a more seamless software, they needed guidance and support with their software transition implementation strategy.

The Strategy

We implemented a software migration plan that included a seamless timeline, actionable goals, customized support, and a clear communication plan for transitioning clients. Ultimately, Blair and his team were able to continue focusing on their priorities inside the gym, knowing that their clients were being taken care of.

The Result

The transition to a new booking software resulted in more consistent client bookings and an increase in utilization. The software integration with the MedX email marketing platform allowed for more nuanced, consistent communication with clients, helping to foster community and connectivity.

Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "5 Need-to-know Fitness Marketing Trends for 2024”.

Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.