Email Marketing Strategy & Creation for Optimal Membership Conversion

With proper messaging in place, this studio saw their emails go from an average open rate of 50% to nearly 80%.

The Challenge

Purely Hot Yoga is a well-established business in the Sacramento area. Having recently made a software switch, they were in need of new tools to increase communication with their existing clients and to help convert leads to regular members.

The Strategy

We recognized the limitations of the new software and made a strategic decision to utilize multiple communication tools to maximize engagement. This included SMS, email marketing and the use of the new software platform’s built-in marketing tools. In addition, we created new customized templates to keep all of the messaging on brand.

The Result

The goal was to see an increase in engagement with the email marketing communications. By delivering a regular email at a more frequent cadence, we immediately saw an increase in engagement. In addition, the upsell campaigns demonstrated significant conversion gains, helping align the purchasing behavior of the clients with the overall goal of the studio to increase memberships.

Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "The Importance of Your Customer Journey Map" or "The Magic Potion”.

Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.