Business Consulting for Boutique Fitness Studio focused on Membership Conversions and Retention
An innovative pricing model shift resulted in a 60% increase in sales and a 25% increase in intro offers purchased.
Alyssa Macfawn and Emily Harlow, Co-Owners
“We had a GREAT experience with Catalina and her team at Telomere. I met Catalina during a conference and immediately knew she was an expert on the boutique studio industry and had great knowledge and experience when it came to running a fitness studio, specifically a spin studio. Her team is quick, organized and always willing to answer questions eagerly. They helped guide us through a migration from one management platform to another with ease, gave us an in depth look of our business and pulled out critical KPIs we needed to be looking at on a monthly basis. Beyond this they gave us tools and resources to help us grow the business. Would absolutely recommend Catalina and the team at Telomere!”
The Challenge
LifeCYCLE was looking to reevaluate their pricing model after identifying issues with converting clients to membership from the current intro offer. With goals of growing their membership base and improving overall member retention, they needed to modify their current pricing structure based on their ideal customer journey.
The Strategy
After conducting a pricing analysis that included a competitor evaluation, we implemented a new intro offer that aligned more with the ideal customer journey and allowed for greater interaction between the LifeCYCLE team and their new clients. This intro offer informed the new membership model, a tiered membership structure that provided more flexibility for their client base. Transitioning to the new pricing model included a clear communication plan for current members.
The Result
Ultimately, the LifeCYCLE team saw an increase in conversions from intro offer to membership. Through communication efforts, the upsell conversation was improved for staff and clients alike. Similarly, membership retention improved because of new incentives for longer term commitments.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "The Importance of Your Customer Journey Map" or "The Magic Potion”.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.