Building the foundations for a profitable studio
An innovative marketing strategy and a more clearly defined brand message helped this Pilates studio increase the number of leads as well as overall membership revenue.
Keri O’Meara, Director
“This woman gets stuff done! Working with her is a dream. Catalina is fast, efficient, a clear communicator, and extremely supportive. She has helped me not only grow my business but helped me be a better manager and business owner all around. I don’t know what I would do without her.”
The Challenge
Muse Movement is all about creating a safe space for clients to unplug from their daily life and tune into their bodies so we needed a website, pricing, and marketing overhaul that would reflect their core values and keep clients coming back once they walked through the door. And, once the pandemic hit we needed to develop a strategy for moving the Muse Crew online and subsequently creating hybrid pricing models that would cater to virtual and in-person clientele.
The Strategy
We dove in and coordinated a photo and video shoot that allowed us to elevate their website and social media and give it a unique edge and cohesive feel. We implemented a new pricing structure specifically tailored to the needs of their clients and promoted memberships. During the pandemic, we were instrumental in Muse’s online pivot and helped them to build Livestream virtual classes and an On-Demand platform that felt just like being in the studio.
The Result
With a stronger online presence and brand identity, coupled with a more streamlined and intentional sales process from intro offer to membership, we saw a notable increase in memberships and return visits at Muse. We were able to sustain sales numbers through the pandemic, and attract and retain new clients through the re-opening process, through strategic implementation of targeted email and social media marketing.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies, read our blog and deep-dive into articles like “The Advantages of Marketing Integrations in Booking Software for Fitness Studios.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.