Optimizing Email Marketing Campaigns for Retention and Conversions
A clearly defined email marketing strategy led to a 30% increase in intro offers sold and a 94% increase in membership revenue.
Othership Founders
“Cat and her team bring a wealth of knowledge and insight to this field. We were very happy with the support they provided to our business and highly recommend others interested in engaging!”
The Challenge
Othership had a marketing team in place but was looking for a pricing model evaluation and a more advanced strategy for their new email marketing platform. They weren’t seeing the overall conversions they were hoping for.
The Strategy
We started with a comprehensive evaluation of the current pricing model to identify issues leading to low membership conversion. Next, we reviewed existing client communication and made recommendations for updating messaging and cadence of both emails and SMS to encourage more client engagement and retention. The focus was on creating a more seamless experience for the client and ensuring that duplicative messages were deleted. In addition, the messaging needed to be more direct so that the CTA was clear.
The Result
Aligning the pricing model and communications strategy with their ideal customer journey allowed Othership to enhance the client experience through more meaningful, brand conscious communication. Having an outline for messaging frequency and best practices resulted in increased client retention and conversions.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "5 Need-to-know Fitness Marketing Trends for 2024”.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.