Capturing Lost Yoga Studio Clients Post-Pandemic
With a focus on client acquisition, retention and a strong win-back strategy, Afterglow was able to improve first visit returns by 25%.
Elizabeth Doyle, Owner
“The Telomere team really know their stuff. We were considering a more general business coach and incredibly grateful that we selected Catalina and her team instead. Their intimate knowledge in all the challenges that yoga studios face has made a big difference in our business. They have saved us a ton of time and money by sharing best practices specific to our industry. It would have cost us a lot more to figure this out on our own. Highly recommend!”
The Challenge
Afterglow is a community-driven wellness space that not only offers yoga classes, but also fitness classes and various wellness events and workshops. They have a strong presence in the community and offer classes and trainings for kids, as well as unique lectures on various health topics. Recovering from the Covid-19 pandemic, Afterglow was looking to bring back lost members and increase their auto-pay revenue. They were also seeing a significant number of clients not return after their first visit, and a retention plan needed to be implemented.
The Strategy
Our goal was to put more focus on their marketing and outreach strategies. We started with a restructuring of the pricing model to make the intro offer more enticing and to encourage clients to transition to memberships vs. class packages. We implemented a robust email marketing strategy to nurture leads and rescue lost clients, and create more of a relationship with the clients via email and SMS.
The Result
The studio is seeing clients return at a much faster clip, and the percentage of auto-pay revenue has increased from 19% of total sales to 35%. First visitors increased (and more first visitors purchased the intro at 86%) while lost clients (no visit after first visit) decreased from 50% of first visitors to 25% by fall of 2022.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "The Importance of Your Customer Journey Map" or "The Magic Potion”.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.