Preparing a Yoga Studio for a Profitable Sale
A thorough and thoughtful marketing and membership strategy resulted in a profitable studio sale.
“Working with the team at Telomere proved to be transformative for my business. Not only did they help me navigate during the pandemic to a virtual platform, they helped streamline my services, optimize my pricing and prepare for the sale of the studio! Very grateful for the entire team!”
The Challenge
Yoga Junction is a Louisville, Colorado, studio that creates a space for the entire community to gather, practice and enjoy the benefits of a yoga practice. During the pandemic, Melissa needed assistance with navigating to a virtual platform and creating an on-demand library, as well as the build-out of new email marketing communications to maximize student retention.
The Strategy
We started by building out a robust Vimeo on-demand platform. We then looked at KPIs to assess where gaps were in the customer journey, and decided to implement Brandbot as an email marketing tool. We built out a customized email marketing sequence, specifically focusing on client retention and new client upsells.
The Result
Melissa and the team at Yoga Junction were able to navigate through the pandemic and keep their clients engaged in online offerings. When Melissa was ready to sell her business, the business was in a good place with a robust email marketing strategy and a committed and engaged membership base.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "The Importance of Your Customer Journey Map" or "The Magic Potion”.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.