Navigating Ownership Change & New Services for Spin Studio

Kati Kennedy, Owner

A detailed retention strategy supported by email marketing automations allowed 1Rider's new owner to focus on the in-studio experience and help her community thrive.

The Challenge

The owner of 1Rider purchased the studio during the pandemic and was in need of a fresh marketing strategy to take the studio to its next level. The primary focus was increasing new clients and growing their overall membership base.

The Strategy

We developed and implemented a detailed email marketing strategy that focused on conversions. In addition, we created a new social media plan that focused on increasing community engagement, and took over the social media to ensure that all content was on brand and tied to the overall objectives. In addition, through extensive survey and client interaction, it was established that expanding services would be in the best interest for the studio.

The Result

With a more cohesive and unified brand voice, 1Rider is able to communicate with clients more effectively and with a greater end result: more conversions to memberships. Automating the communication processes allowed the owner to focus more on what she loves - connecting with clients, enhancing the studio offerings, and creating a strong, thriving community of riders.

Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies, read our blog and deep-dive into articles like “The Advantages of Marketing Integrations in Booking Software for Fitness Studios.

Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.