The fitness industry continues to evolve rapidly, shaped by shifting consumer priorities, technological advances, and an increasingly competitive landscape. Here's our look at the top 7 trends that will define the industry in 2026.

We've broken down the eight most pressing patterns we're seeing and provided actionable fitness studio marketing strategies you can implement immediately.

If you're considering participating in Black Friday this year, here are six proven strategies to maximize your revenue while maintaining your premium positioning.

Over 1,000 executives from 40 countries. Two full days of unfiltered conversation about what's working, what's breaking, and what's next. If you weren't there, here's what you missed—and more importantly, what it means for anyone building in this space.

In this month’s edition of Telomere Thinks, we’re pulling back the curtain on what it truly takes to succeed in a saturated market.

Discover why boutique fitness studios are leaving ClassPass for better marketing strategies. Learn how studios achieve 40% conversion rates vs ClassPass's 15%, plus proven alternatives for sustainable growth and customer retention.

We believe that fitness should feel like home—welcoming, safe, and empowering for everybody. That starts with a studio culture that’s not just inclusive in theory, but in practice.