6 Tips for Marketing Your Yoga Studio with IG Video & Stories
It likely comes as no surprise–consumers want video content. I’m sure you’ve caught yourself scrolling through your IG feed only to pause at live video and skim quickly over most of the static posts—so why would you expect your clients and potential customers to do anything different? Video content is appealing in that it is dynamic and allows for a more organic, natural feel. For studio owners, it provides you with the ability to share your client experience in a way that can make the viewer feel a part of the community. Add to this that your potential clients are looking for you on your social channels. According to Meta, 90% of people follow at least one business on Instagram. And, they should be following you!
So how do you maximize video for your fitness or yoga studio? Here are a few tips to help you get started:
1. Let your clients do the talking.
Testimonial videos are one of the best ways to attract new customers and to share what sets you apart from your competitors in a non-threatening way. You don’t necessarily need to have video content to create a testimonial reel. You can piece together multiple written testimonials and stock footage to create a beautiful experience.
2. Tell your story.
Video content provides a wonderful opportunity to share your vision and your values without having to read it verbatim. Instead share your story, why you opened your studio and allow yourself to be a bit more personal.
3. Go organic.
Stories allow you to share content with your audience that feels more organic. With stories you can share the client experience from the space itself to sneak-peeks at various classes you offer. Clients who are considering visiting for the first time tend to gravitate toward this content as it gives them an insider’s view of the studio and helps remove any hesitation they may have about being a first-time student.
4. Get weekly with it, but video monthly.
It can seem overwhelming to create video content weekly, so instead do one session each month and capture footage of a variety of things from classes to you speaking to your clientele. And then use the tools in IG (or other video editing software) to crop the content into weekly bite-sized videos. We recommend having some consistency with your posting. For instance, if you’re a training gym having Tuesday as #TrainerTips.
5. Don’t forget highlights.
Highlights allow you to add more detail to your profile page with content populated from your stories. Your highlights can include services, new student offers, client testimonials and information about upcoming events.
6. Tap into user-generated content.
The more you utilize user-generated video the larger your potential reach can be. One option is to create a unique brand hashtag that members and clients can use and tag. You can then compile their stories into a highlights folder, and also share in your own Instagram story. (And conversely if you are posting photos or videos of your clients on your page, be sure to tag them so that the content will reach their followers as well as yours.)
Telomere Consulting provides business consulting and marketing services to studio owners in the boutique fitness and yoga space. The Telomere team helps you navigate business strategy from conception to implementation. We provide end-to-end marketing support and would love to hear from you. Click here to book your free intro call. We want you to treat your business the way you treat your body – making the right choices now to optimize its potential for a long and healthy life. Visit us here to learn more.
