Summer Reading List for Studio Owners: Expand your Mind and Business
Summer is here and it is the perfect time to lay back, relax and catch up on some reading. And while we definitely suggest picking up the latest beach read, we would be remiss if we didn’t recommend a few books that will help you grow your business and refine your brand. Here are two must-reads for every studio owner: "Building a StoryBrand" by Donald Miller and "Traction" by Gino Wickman. And for a little pleasure reading, we will also dive into "Educated" by Tara Westover, to help you broaden your perspective and fuel your growth as a person and business owner.
1. Building a StoryBrand by Donald Miller
In this book, Donald Miller guides readers on how to create a compelling story for their businesses that will attract customers and increase revenue. Miller breaks down the importance of storytelling in marketing, and how it affects your brand messaging. He introduces the concept of the "hero's journey" which outlines the process businesses need to go through to create a customer-focused brand story.
Whether you are a small business or a large corporation, this book will guide you on how to create a story that connects with your audience, clear messaging that people will remember, and a brand that will outshine your competitors. We recommend this book to anyone that is wanting to increase sales in a thoughtful and intentional way.
2. Traction by Gino Wickman
"Traction" is a business book focused on helping companies develop a systematic framework to manage and grow their businesses. Gino Wickman outlines the Entrepreneurial Operating System (EOS), which is a tool that helps businesses identify and fix recurring issues by emphasizing accountability, transparency and process.
Wickman's approach provides a comprehensive business structure, outlining how to set specific goals and define roles across the organization. With a step-by-step guide, the book helps businesses to achieve long-term success and growth by aligning all parts of the business around a common vision. This book is great for studios looking to expand and scale, as well as those with a larger team in place.
3. Educated by Tara Westover
While this book isn’t focused on entrepreneurship or business, it’s a must-read for anyone looking to expand their perspective on life. Tara’s memoir dissects her upbringing in a family that shunned education and denied her medical attention. Despite the traumatic events of her past, Tara went on to earn a PhD from Cambridge University.
This memoir is filled with stories of strength, resilience, and the determination to change one’s circumstances. As a business owner, there are plenty of lessons to be learned from Tara’s journey, from understanding the value of education, to overcoming adversities.
As studio owners, developing new skills and knowledge is crucial for growth and success. These books offer valuable perspective and insights into branding, marketing, organizational strategies and personal development. The summer is the perfect time to unwind, but it’s also the ideal time to expand your knowledge to help you take your business to the next level.
Telomere Consulting provides business consulting and marketing services to studio owners in the boutique fitness and yoga space. The Telomere team helps you navigate business strategy from conception to implementation. We provide end-to-end marketing support and would love to hear from you. Click here to book your free intro call. We want you to treat your business the way you treat your body – making the right choices now to optimize its potential for a long and healthy life. Visit us here to learn more.
