Resources for your boutique fitness studio!
PLEASE help yourself to any of the below- we hope it’ll be helpful!
We’ve compiled some free resources here that will be helpful for various aspects of your fitness and wellness studio business. Whether you’re looking for insight into your social media or help with creating a more clear sales process for your front desk staff, we have you covered! And if you join our mailing list (scroll down to our footer to subscribe), you’ll be alerted every time we add a new free downloadable or resource (plus you’ll be on the list for our monthly free Q&As with guest speakers!)
Note: These resources are designed to be generic, you’ll need to personalize it for your studio. If you have any questions about how to personalize these for your own studio or if you’re in need of additional resources or fitness/wellness studio consulting help, please feel free to book a free intro call with us here.
Resources for your Studio
Teacher Training Checklist
Whether you're starting your first teacher training or launching your fifth program, there are some crucial steps you'll want to take to ensure you have a profitable and enjoyable program for your trainees and faculty. We've created this checklist to help you with everything from the development of your program and target audience analysis to pricing, marketing strategy and even planning for the future!
5 Tried & True IG Strategies
It’s time to really put your focus into your Instagram marketing—not only your individual reels and stories but also your profile itself. How do you make your IG profile truly work for your business? What will set you apart from the others in your niche? Here are 5 tips to make your IG profile not just look good but reinforce your marketing strategy.
Video Marketing Do’s & Don’ts
We understand that video and reels are where it's at in terms of your online presence, but are you unsure how to best get started? Or are you constantly flipping strategies based on what you see trending? Here we share the top do’s and don’ts to ensure your video presence is on point for your studio.
Pricing that Converts
There are many factors to consider when crafting your pricing for your fitness or wellness space. You want to be aware of your competitors, and of industry standards, sure, but you also want to find pricing that works for you. You need a pricing strategy that is easy to navigate, ensures profitability and points clients where you want them to go. So how do you accomplish this? You can download our cheat sheet below.
Website Best Practices
Your website is your 'digital storefront' and when optimized, it can help you turn leads into customers. Unfortunately, knowing how to best maximize this opportunity is no easy feat. Here we’ve outlined 5 best practices for your studio website.
Retain Clients with this Form
As a studio owner you’ve had a client intake form since you opened your doors. These forms are often the same as the liability form, asking for contact information as well as medical history, injuries and more. However, the client intake form should be separate from your liability form. Client intake allows you to create a more personalized experience for your students and helps facilitate a deeper relationship between you/your staff and your clients, especially when they are new to your business. Deeper relationship = more loyalty!
How to Prepare your Studio for a Future Sale
As a boutique fitness or yoga studio owner, you've invested countless hours and effort into building your business. However, if you're considering selling your studio in the future, preparation is key to ensure its maximum value. While there are many aspects of a successful business beyond just finances, there are a few essential steps you can take to prepare your yoga studio for a successful sale. Take a few moments to read through these tips for getting your boutique fitness or yoga studio ready to sell.
Studio Sales Scripts
Selling is a skill we can acquire, and one that we often have to teach ourselves and our staff in order to maximize profit for our yoga or fitness business. We’ve compiled some simple scripts for the various scenarios that may arise. We recommend you share with your team to ensure all of your clients are receiving the same messaging. Plus we added in a few extra scripts, including one for the downsell conversation.
