The Boutique Fitness Marketing Podcast: Email Marketing Trends

Written By Catalina Zbar

On this episode of the Boutique Fitness Marketing podcast, Catalina sits down with Connie Holen to discuss email marketing trends for studios in 2025—and how studio owners can use email and texting to better connect with their clients and grow their businesses.

Listen in to hear more about the strategies that are working now, tools to simplify your marketing efforts and even a few trends on the horizon that every studio owner should keep an eye on.

You're in the right place if you have a hunch that you could tap into more with email and texting.

Here’s a quick rundown of what’s covered:

  • The most prominent trends in email marketing for boutique fitness studios in 2025

  • Specific subject lines or types of content (e.g., promotions, success stories, studio updates) that are performing particularly well

  • What tactics are “out”

  • The most prominent trends in email marketing for boutique fitness studios in 2025

  • Specific subject lines or types of content (e.g., promotions, success stories, studio updates) that are performing particularly well

  • How studios are using texting along with email

Ready to learn more? Tune in below on Spotify or visit the Boutique Fitness Marketing Podcast wherever you prefer to listen!

Catalina Zbar
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