A Creative Marketing Strategy in Momence Helps An Established Yoga Studio Communicate with Their Clients in New Ways
Jennifer Crisman, Owner
Yoga Balance continues to see an increase in membership revenue while opening new lines of communication for current members.
The Challenge
YogaBalance, a yoga studio located in Luxembourg, invites their students to “get fit, detox, de-stress and rejuvenate”. When the studio owner, Jennifer Crisman, was faced with the formidable task of reaching out to clients without overwhelming or, worse, underwhelming them, she turned to Telomere to create a strategic marketing plan. She was looking to communicate with her current clients, as well as engage with prospects in a way that would entice and retain them as regular members.
The Strategy
The first step in the studio's marketing strategy was to sync the communication with both the studio's needs and its client's comfort levels. We blended the right mix of email and SMS messaging to nurture members throughout their studio experience and contact prospects at the ideal time during their decision phase. This also opened new lines of communication for current members to provide feedback, share their experiences and ask questions in a more organized, thoughtful fashion.
The Result
By leveraging the power of personalized, automated communication, YogaBalance not only deepened its bonds with current members but also established a beacon of inspiration for prospects. New membership revenue has continued to increase over time by an average of 13%, an indication that when communication is thoughtful and informed, clients are more inclined to become members. The importance of an organized and thoughtful email marketing strategy in turn alleviated the owner’s responsibility to manually contact each individual prospect. Now, they have automated messaging to communicate with their clients during each stage of their customer journey.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies, read our blog and deep-dive into articles like “The Necessity of Email Marketing for Fitness and Wellness Studios”.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.