Group fitness studio streamlines automated email and SMS marketing with clear strategy and effective messaging
Dane Miklaus, Owner
“I loved working with the Telomere team. They did a great job of understanding my brand, capturing our message, and delivering really high quality work in a short time frame. I was absolutely amazed at the number of content pieces they created. I highly recommend this team to anyone looking for help with their overall marketing strategy and email marketing sequences.”
The Challenge
WORK, a group fitness studio, emphasizes a balanced approach by curating weekly workouts that target different muscle groups, delivering a comprehensive fitness experience to their clients.Their owner, Dane, came to Telomere looking for assistance with developing a better strategy and implementation process for their automated email and SMS marketing to nurture leads and increase conversions.
The Strategy
Upon assessing their existing email and SMS marketing tactics, we crafted and executed a tailored strategy for their campaign initiatives with the goal of increasing conversions. We enhanced existing campaigns by integrating new engagement touch points and developed additional campaigns to consistently engage clients at every stage of their journey. Our objective was to create a more seamless upsell process from their intro offer that would allow the staff a clearer perspective on the lead process.
The Result
With our revamped automated email and sms strategy, we have significantly improved the overall customer experience. Our targeted outreach has fostered stronger engagement, encouraging clients to visit the studio frequently during their introductory period. Furthermore, our upsell initiatives have unlocked substantial opportunities for conversions, aligning perfectly with our objective to elevate conversion rates.
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