Navigating Yoga Studio Growth
A thoughtful rebrand brought a fresh energy to the space and helped boost sales by 46%.
Ara Lyman, Founder
“Catalina is definitely someone you want on your team! Catalina has been an incredible asset for our yoga business. Everything she has done has been above and beyond expectations! She has crafted a beautiful new website, new systems in sales, customer outreach and functionality. Now she is helping us to create a quality online teacher training with amazing visual content. Running a successful fitness business is not something that can really be done alone anymore. So much knowledge is required and it really takes a team to do it.”
The Challenge
Shala Living Yoga is a unique and wonderful yoga space in the heart of Spokane. Their goal is to create a safe space for everyone to enjoy their yoga practice and find their path. To better reach that goal they needed a brand new website, an update to their pricing model and a focus in increasing memberships. In addition, they were specifically looking for help to increase their communication with their clients to drive conversions and retention.
The Strategy
We implemented thoughtful changes to their website, which highlighted their unique and creative energy in a way that was both dynamic and user-friendly. In conjunction with the redesign of the website, we restructured their pricing model to increase retention and build a wider client base both online and in-studio. We also launched a comprehensive email marketing campaign to increase conversions with a strong focus on membership sales.
The Result
Shala Living has seen an 80% increase in memberships. The success of our done-for-you email marketing means that the Shala team can focus on doing what they love - teaching the amazing and inclusive classes they are known for!
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "5 Need-to-know Fitness Marketing Trends for 2024”.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.
