Studio Owner Unlocked the Power of Automations for Scalable Growth
Amy Guion, Owner
“I highly recommend handing your marketing over to Telomere. They know what they’re doing, they’re a delight to work with, and they really care- they want to see my business succeed.”
The Challenge
Amy, the owner of three pole dancing studios, had a clear vision for her business: to become the best pole dancing business in the United States. She understood the importance of providing a consistently on-brand experience for her clients, and was searching for support to grow her studios in California.
Amy didn’t have the capacity to create email automations herself. She was searching for guidance on industry best practices and direction for email marketing. As someone who was eager to expand her business, it was clear that Amy was committed to delivering an exceptional experience for her clients.
The Strategy
At Embody Fitness, the approach taken for tackling various opportunities was adapted to each location. One of their major priorities was to create a strong, united brand, which was kept top of mind when adjusting the pricing model and creating the email marketing strategy.
With KPI data and business goals in hand, a comprehensive email automations roadmap was crafted to support customer journeys while ensuring scalable growth and profitability. After branded templates, assets, copy and more than 100 touchpoints were created, the Embody Fitness studio was equipped with automations, which were guiding their clients to consistent practice and memberships.
The Result
Outsourcing e-mail marketing saved Amy time and allowed her to focus on the areas of her business where she thrives, which was an appreciated advantage. We are thrilled to continue to work with Amy in other capacities, and are excited to see what's in store for her and the Embody Fitness community!
