Hockey school seeks to better engage with their community and implement new marketing strategies to increase overall revenue
Jason Wolfe, Co-Owner
With updated newsletters and new social media strategies in place, lesson and consulting revenue, as well as retention rate, all saw steady increases year over year.
The Challenge
Wolfe Hockey Development is owned and operated by a dynamic husband and wife duo, Jason and Heather Wolfe. Their primary focus is to help players from a young age prepare for the vast world of hockey, from the collegiate to professional level. They came to Telomere seeking help in organizing their overall business practices and connecting on a deeper, more personal level with their players and their parents. Wolfe Hockey was also looking to revamp their newsletters, blogs and social media presence.
The Strategy
We started out by having bi-weekly consulting calls with Heather Wolfe, where we would discuss upcoming camps, clinics and lessons, and how we could better reach those prospective new players and in turn, increase sales. We also created new graphic assets for Wolfe, which we utilize in their bi-weekly newsletters to engage with their community. The owners of Wolfe Hockey wanted to liven up their social media presence, so we created weekly static posts and aided in the production of reels to entice the younger demographic that would be interested in starting their hockey career at WHD.
The Result
By introducing refined newsletters, updated blogs and more enticing social media communication, Wolfe Hockey has boosted player engagement and now connects with their community on a variety of different platforms. By driving more players to the rink, Wolfe saw a 20% increase in lesson revenue and a 31% increase in consulting revenue from 2022 to 2023. They also saw a 24% retention rate from purchasers year over year. We’re thrilled to help Wolfe engage better within their community, and help them continue to provide such incredible services for hockey player development.
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