An Innovative Marketing Approach in Brandbot Helped this Studio Increase Engagement and Convert Leads
Aaron Wilson, Owner and Head Trainer
Boxing studio experiences an average 90% conversion rate from new lead automations.
The Challenge
For Rebl Union, a boxing studio located in Montreal, Quebec, community is everything. But in order for them to continue growing their loyal membership base, they were missing a vital piece of the puzzle: an organized and well-equipped communication strategy. From keeping current members informed with scheduled newsletters to reaching out to potential prospects with exciting promotions and incentives through automated messaging, Rebl was in need of a brand-new marketing approach.
The Strategy
We began with a detailed review of what Rebl currently had running in their Brandbot account, and provided recommendations to organize their copy and graphics in the most ideal way to optimize open and click-through rates for their schedule newsletters. We then built out an entire automated messaging system, equipped with e-mail and SMS communication. With this newly targeted approach, we helped them efficiently convert prospects into loyal members, increasing both engagement and revenue.
The Result
Rebl Union witnessed exceptional conversions from their new lead automation approach. For clients who newly created a profile with them, they saw an 88% conversion rate, with prospects visiting again and purchasing class packs and memberships after their intro offer experience. In addition, first timers that were visiting with the drop-in rate were converting to the intro offer at 91%.
Through our expertly-crafted content and personalized messaging, Rebl was able to connect with their audience in ways they never thought possible!
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies, read our blog and deep-dive into articles like “The Necessity of Email Marketing for Fitness and Wellness Studios”.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.