Strategic Planning Focused on Membership Growth for Mixed Martial Arts & Yoga Studio Space
Consulting services led to a more cohesive branding and mission statement, allowing the studio owners the ability to double their membership base.
Tom Hafers, Owner
“There are knowledgeable consultants to work with but finding someone enjoyable to work with is the trick. Catalina and Melissa helped grow our business in a strategic and methodical way by guiding us and assisting with the implementation of practical tactics that are immediately measurable. We were fortunate to find them.”
The Challenge
USMMA has a very loyal following but wasn’t seeing the growth in new memberships that they would like. With goals of nearly doubling memberships, they needed a marketing strategy to help them get there. We also found that their messaging wasn’t always clear; they needed to truly define their brand within the market.
The Strategy
We created an 8-week consulting agenda that addressed all of the issues within the business from the low conversions on their KPIs to their website traffic, email marketing and staff management. We addressed their pricing model so that it reflected their desire to build memberships over drop-ins. We created a robust email marketing strategy that focused on nurturing leads and capturing lost clients (from the pandemic). Ultimately, the goal was to bring a cohesive message to all of their marketing/pricing and to align their staff members with their overall mission. We implemented their new email marketing with cohesive messaging and clear CTAs, and combined the new marketing efforts with digital advertising.
The Result
Immediately they saw an uptick in class passes as well as more interest in their membership program. Overtime, the email marketing communication increased their conversion rate and decreased the rate of lost clients. We are now seeing the intro offer retention rate hovering around 80%, 23% of those being membership purchases.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "5 Need-to-know Fitness Marketing Trends for 2024”.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.