Cultivating a Cohesive Yoga Studio Brand
A comprehensive omni-channel marketing and communications strategy led to a 43% increase in memberships and a 63% increase in first visits, as well as a sold-out teacher training!
“I hired Catalina for my business during a really challenging time to help us with some business and marketing strategy as well as to re-design our clunky website. From the moment I met Catalina on our first zoom call there was a great connection. She is down to earth, authentic and straight to the point. She was able to access the needs of the business and hit the nail on the head of what we needed to grow and succeed, even when I couldn’t quite see myself yet. Catalina works quickly and with precision to identify issues and help to create solutions.”
The Challenge
Breathing Room is more than a yoga studio, it is a home for people to nourish their souls and find their breathing room. They are a New Haven institution, having just celebrated their 13th birthday! After many years in business, they needed a fresh take on their website, social media, and marketing strategy to help bring new faces into the studio and increase retention. Like most studios, they also needed guidance and support in moving their offerings online during the pandemic.
The Strategy
After completing an in-depth business review we focused on creating a customer journey and experience that was easy to navigate and prioritized the promotion of memberships. In this vein, we created a brand new website with a fresh and inviting aesthetic that helped clients join classes and make purchases with ease. After a thorough audit of their social media and marketing, we created a brand new strategy that worked with their website to create a cohesive brand narrative that spoke to both in-studio and virtual offerings.
The Result
By prioritizing the customer journey and experience we were able to increase retention and create a website, marketing, and social media strategy that elevated the Breathing Room brand while honoring their long-standing commitment to yoga and their community.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "5 Need-to-know Fitness Marketing Trends for 2024”.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.