Expanding Reach in a Competitive Yoga Market
A new social media strategy doubled engagement numbers and brought more awareness to Soul of Yoga's teacher training opportunities.
Ryan Stanley, Owner
“The team at Telomere is brilliant in the efficiency of design, problem solving with complex processes, and seeing clearly the least path of resistance. The team is also super bright, accountable, and a pleasure to work with. There is great alignment of our studio goals with what Telomere is building, and they listen to and resolve any concerns that come up along the way. The approach they are taking is modernizing and simplifying processes for us. Really appreciate their help.”
The Challenge
Soul of Yoga is a renowned yoga center and school. They offer a robust teacher training program as well as innovative mind-body-spirit workshops. In the competitive market, they are wanting to increase their reach, bringing in new clients who are interested in a deeper yoga practice.
The Strategy
We started with building out a robust email marketing system so that any new leads would be nurtured and encouraged to become regular members of Soul of Yoga. We followed this with a rebranding effort, designed to make the marketing materials a bit more universal and warm, and to bring these changes into the social media channels. Once the branding changes were implemented, we turned to the social media strategy bringing more awareness to all of the pillars of their business so that the social channels encouraged interaction and relationship-building with the clients.
The Result
Email marketing is ensuring clients are receiving the proper attention they need once they are in the system. The social media efforts have driven a tremendous increase in engagement since the new strategies were implemented.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "5 Need-to-know Fitness Marketing Trends for 2024”.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.