Creating an integrative marketing strategy
By creating new business management systems as well as a more thorough marketing strategy, Kompose saw an immediate growth not only in revenue but in recurring memberships.
“Catalina and her team were a dream to work with. They are efficient, diligent, and creative. We appreciated their willingness to think outside the box and offer creative marketing solutions that fit our business model. Catalina is responsive and adaptable; I have enjoyed working with her and would highly recommend her to anyone in the yoga/wellness space who is looking to make a great investment in their business!”
The Challenge
With a focus on community, culture, and acceptance, this studio had a clear voice and vibe. Their challenge was communicating that in a cohesive, integrated marketing strategy that reached their intended audience of ready and willing yogis.
The Strategy
Together, we were able to identify exactly who we were looking to reach. Once we had our “who,” we pivoted to a revamp of the studio’s pricing model that more accurately aligned with its audience. Lastly, we created and implemented a creative marketing strategy that included drip campaigns, monthly newsletters, social media strategy, and paid social ads.
The Result
We could see the successes of the marketing strategy almost immediately, including a marked increase in new and retained clients! With systems in place to monitor and track sales on a monthly basis, the studio is able to see and maintain their momentum moving forward.
Thank you for taking the time to read! For more valuable advice on enhancing your fitness studio's growth and marketing strategies read our blog and deep-dive into articles like "The Importance of Your Customer Journey Map" or "The Magic Potion”.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we’re your partners in marketing, eager to chat. Book your no-cost introductory call here.