New Pricing & A More Clear Business Vision Create Visible Growth for De La Sol Yoga

Katie McClelland, Owner & Director of De La Sol Yoga

In a six-month period of time, Katie watched her membership base grow by more than 30%.

The Challenge

As an established studio with nearly 20 years of providing yoga to the Hamilton, Ontario community, Katie was well-versed in how to deliver high-quality classes. Her fatigue was coming from member turnover and the missed opportunity with new visitors. She was looking for new strategies to encourage conversions and retention of her clientele.

The Strategy

We immediately changed the pricing model to encourage more membership conversions, including introducing a lower tier membership to allow for clients with limited time and/or budget to still feel connected with the studio. We also increased the prices on memberships to be more aligned within the marketplace. In addition, there was a clear communication gap for new clients, so we built out her automation sequences to ensure new clients had all of the details they needed to be successful and to encourage them to become loyal members when their intro period concluded.

The Result

Since implementing our strategies, memberships have increased by 30%, and De La Sol’s retention rate for new clients has grown by 10%. We are now looking at additional revenue streams and how to maximize Katie’s time so that she’s more available to be the visionary for her growing business.

If you’ve found yourself facing the same obstacle as Katie and want to gain members that stick, explore our tips for nailing your strategy: Winning At Retention: Strategies for Yoga and Fitness Studios

Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we are your partners in marketing, eager to chat. Book your no-cost introductory call here.