Launching with Purpose: How Amplify Built a Studio, Strategy and a Loyal Community from the Ground Up
Sarah Hamilton, Owner of Amplify Lagree
As a first-time studio owner, Sarah opened with confidence—and a packed schedule—thanks to strong pre-launch strategy and seamless systems.
The Challenge
Amplify came to Telomere as a true ground-up launch. With no previous operations, owner Sarah needed an experienced partner to help her bring the vision to life—from strategy to systems to execution. As a first-time owner launching a Lagree studio in a competitive market, she needed help building the entire client journey, establishing foundational operations, and crafting offers and pricing that would support strong, recurring revenue.
The Strategy
We supported Amplify through every phase of pre-launch and launch execution. This included developing a phased launch calendar, building founding member and intro offer structures, and setting up backend operations and automations in Walla. We helped Sarah finalize her pricing strategy, design the studio’s referral program, address attendance challenges, and execute a full marketing and content plan. We also coached her on staffing, new instructor onboarding, and community engagement—all while closely monitoring KPIs to guide decisions around class schedule, utilization, and membership retention.
The Result
Amplify launched with strong early traction, hitting 192 first-time visitors in a single month. In just one month, visits doubled (583 to 1,116), revenue grew 59%, and Sarah saw a surge in active memberships and AutoPay conversions. With backend automations live and a full quarterly roadmap in place, Amplify is positioned for long-term growth and operational clarity from day one.
“You have been pivotal in getting all the pieces in place to even open our doors. Super grateful I found you all!” – Sarah, Owner of Amplify Lagree
New to studio ownership like Sarah? Find out how a consultant can support your growth here.
Eager for more? At Telomere Consulting, we offer specialized boutique fitness business consulting and marketing services aimed at the boutique fitness and yoga markets. From strategy development to execution, we are your partners in marketing, eager to chat. Book your no-cost introductory call here.
