Amplify's Launch Strategy: Building a Boutique Pilates Studio and Loyal Client Base
Sarah Hamilton, Owner of Amplify Lagree
“Telomere has been pivotal in getting all the pieces in place to even open our doors. I am grateful I found you all!”
As a first-time studio owner, Sarah opened with confidence—and a packed schedule—thanks to a strong pre-launch strategy and seamless systems. Within one month, Amplify saw:
192 first-time visitors
Visits double (583 to 1,116) and a revenue increase of 59%,
Massive surge in active memberships and auto-pay conversions
The Challenge
Amplify came to Telomere as a true ground-up launch. With no previous operations, owner Sarah needed an experienced partner to help her bring the vision to life—from strategy to systems to execution. As a first-time owner launching a Lagree studio in a competitive market, she needed help building the entire client journey, establishing foundational operations, and crafting offers and pricing that would support strong, recurring revenue.
The Strategy
We supported Amplify through every phase of pre-launch and launch execution. This included developing a phased launch calendar, building founding member and intro offer structures, and setting up backend operations and automations in Walla. We helped Sarah finalize her pricing strategy, design the studio’s referral program, address attendance challenges, and execute a full marketing and content plan. We also coached her on staffing, new instructor onboarding, and community engagement—all while closely monitoring KPIs to guide decisions around class schedule, utilization, and membership retention.
The Result
Amplify launched with strong early traction, hitting 192 first-time visitors in a single month. In just one month, visits doubled (583 to 1,116), revenue grew 59%, and Sarah saw a surge in active memberships and AutoPay conversions. With backend automations live and a full quarterly roadmap in place, Amplify is positioned for long-term growth and operational clarity from day one.
Interested in discovering what's possible before you even open your doors? Our signature Studionomics Launch service provides the clarity, strategies, and support you need to ensure your opening is groundbreaking. Book your free intro call today to launch the studio of your dreams!
Struggling to fill classes and boost your studio's profitability? We've helped hundreds of studios transform their boutique fitness businesses through proven marketing strategies, studio consulting, and comprehensive studio growth solutions. Whether you're struggling with low membership numbers, need help with fitness studio management, or want to scale your operations, our fitness and wellness industry experts provide the strategic guidance to build a thriving, profitable business. Book your free intro call today and discover how the Telomere playbook for success can help you grow and thrive in today's competitive fitness landscape.
