The Top Mistake Boutique Fitness Studios Make When Live Streaming Classes
Live streaming is a core piece of a strong fitness studio live streaming strategy, and it can be done through several platforms, like Instagram Live, Facebook Live, and YouTube Live. Done well, it gives you the chance to reach a new audience by offering a real taste of what your studio has to offer before they've ever set foot inside. Assuming your account is public, these social streaming options are free and accessible to anyone by default.
Why Live Streaming Belongs in Your Marketing Strategy
In this pandemic lockdown era, live streaming is one of the most direct ways to stay connected with the following you've already built. It lets you speak with clients directly before, during, and after the service offering, whether that's a live workout or a Q&A session, deepening the relationship in a way pre-recorded content can't.
This is a natural extension of a strong social media strategy, and it pairs well with the broader work of unlocking Instagram as a channel for your studio.
The Real Value of Live Connection
When you move to a more robust streaming platform, built for privacy, authorization, embedding restrictions, and security, you're setting a different tone for the relationship with your client base. You're strengthening community by bringing active participants together to support your work and get the full benefit of your service.
All participants are logged in at the same time, from their own homes. They can't always see one another, but they know they're not doing this alone. That shared timing creates the same sense of routine that walking into a studio for class does, along with a sense of normalcy that many people are actively looking for in their day-to-day.
Where On-Demand Content Fits In
Live streaming has real strengths, but it isn't the only piece of the puzzle. The current landscape means a total upheaval of anything resembling normalcy for many of us, and providing on-demand workouts that can be accessed at any time throughout the day can be hugely beneficial. It allows clients to do the workout in their own time, at their own pace, when they are done with work for the day, when their kids are finally in bed, etc. It also allows studios the opportunity to appeal to a client base spread out across different time zones, a prospective client base they may not have had access to in the past.
If you’re wondering how to grow your boutique fitness studio, ideally, a studio would offer both live streaming and on-demand classes. This would create a win-win situation whereby the studio is maximizing its revenue-generating streams and the customers are feeling listened to and looked after.
Telomere Consulting provides business consulting and marketing services to studio owners in the boutique fitness and yoga space. The Telomere team helps you navigate business strategy from conception to implementation. We provide end-to-end marketing support and would love to hear from you. Click here to book your free intro call. We want you to treat your business the way you treat your body – making the right choices now to optimize its potential for a long and healthy life. Visit us here to learn more.