Before you start drawing up schedules and hiring instructors, it’s crucial to do your market research. What types of workouts are trending? Which classes do your competitors offer that you don’t? Survey your existing members and potential target market. Perhaps there's a demand for a High-Intensity Interval Training (HIIT) class, or a quieter yoga session could be the hit if offered in the evening.

Today we are joined by Laura Munkholm of Walla Software as we learn the ins and outs of this new platform and how it can help fitness and yoga studios streamline marketing strategy, retention, sales and studio management.

Live streaming fitness classes can be a great way to grow your client-base. It can also be a great tool to stay connected with your previously established following, allowing you to speak with them directly before, during, and after the service offering. This could be a workout, or a Q&A session for instance, that can be used to further enhance the studio and client relationship.

Yoga studios, pilates studios and barre studios alike are all finding that virtual fitness is here to stay. Whether you’re just thinking about offering virtual classes or you’re trying to perfect your studio’s virtual offerings, here are 5 tips to help your fitness studio deliver the best online classes to your clients.