Why Fitness Studio Owners Should Consider Outsourcing Their Marketing
If you’re like many studio owners, you’re already wearing quite a few hats—lead instructor, studio manager, lead teacher trainer, HR, client happiness advisor—to name a few. This situation often leaves marketing on the backburner for small to medium-sized businesses. If you find that you do not have the resources to support a part- or full-time marketing person, you may find that outsourcing your marketing efforts can be just the strategy you need to grow (and exceed) your business goals.
Marketing consultants bring extensive experience and an external perspective to your business. Unlike permanent staff members, an outsourced marketing manager offers flexibility, allowing you to scale your marketing efforts up or down as needed. They also provide you with an outsider’s perspective, allowing you to see more clearly the opportunities you have and the gaps you need to fill.
The specific duties of an outsourced marketing manager or consultant can vary, but they generally include:
Developing Advertising Strategies: Conducting market research, competitor analysis, and leveraging both digital and traditional advertising approaches.
Campaign Management: Overseeing campaigns from start to finish, ensuring they align with your business goals and stay within budget.
Content Creation: Guiding the creation and distribution of engaging content across various channels to attract potential clients to your studio. This may include blog content, social media content and free downloadables or guides (magnets).
Digital Marketing: Implementing SEO, PPC campaigns, social media marketing, and email marketing to boost your online presence. If you haven’t spent much time on your email marketing campaigns, including your automations, you’re leaving a lot of money on the table (and losing a lot of potential recurring revenue). This is a great example of where hiring an external agency can help you immediately see gains in your business.
Analytics and Reporting: Tracking the performance of marketing initiatives and using data to refine future campaigns.
When Should You Consider Hiring a Marketing Team?
If you do not have the right people on your team to handle your marketing efforts, you should consider outsourcing your marketing needs. This may mean either your team is too small to have someone on-site who can focus on marketing, or that you don’t have anyone on your team who has the skill set to properly address your marketing needs. It’s also challenging to find all of the skill sets in one individual. The solution? Outsourcing to multiple individuals and then having to manage them.
In addition, hiring an external marketing manager can bring new ideas, offering innovative strategies that may not be considered by an internal team.
At Telomere Consulting, our team of marketing professionals has extensive experience in the fitness and wellness space and understand the best practices, tools and techniques needed to push your marketing efforts further.
What Should You Look For when Hiring a Marketing Team?
When searching for a marketing consultant or agency, you’ll want to look for:
Relevant Experience: Look for a track record of success in the fitness or wellness industry and with similarly sized businesses.
Technical Expertise: Make sure they understand the software platforms you utilize on a regular basis, including your POS software and your marketing tools.
Creativity: Innovative problem-solving and creative approaches are crucial for effective marketing. You don’t want to work with a consultant or agency that is one-size-fits-all. Studios are all unique and the demographic you serve will dictate what types of marketing messaging will work the best for your needs. Be sure to find a marketing agency that understands the nuances of creative marketing strategy!
Communication Skills: Ability to communicate clearly with your team and convey your brand message effectively.
Management Skills: Organizational and project management skills are vital for campaign success.
A strong portfolio and positive references from past clients can provide valuable insight into the candidate’s capabilities and work quality. You can check out Telomere’s case studies here.
Whether you're looking to fill a marketing skill gap, inject fresh ideas into your strategy, or build your email automations, an outsourced marketing manager can provide the expertise you need to succeed. Telomere Consulting specializes in helping fitness studio owners like you enhance their marketing efforts. Ready to take your marketing to the next level? Contact us today to learn how we can support your studio’s growth and success.
