Yoga Deck Boosts Member Loyalty with Smart Pricing and Seamless Client Journeys
A focused pricing strategy that aligns with the customer journey created an increase in revenue of 103% YOY.
The Challenge
Yoga Deck is a renowned studio in the San Diego area, known for their innovative practice space and immersive experience driven by nature. The struggle wasn’t interest and engagement—it was converting customers into loyal, recurring members. The pricing model wasn’t aligning with the ideal customer journey, and instead was encouraging clients to buy drop-ins and class packs.
The Strategy
We started by refining the membership model, adding in more incentive for clients to commit to become loyal members. This included revising the drop-in rates, revamping class packs and repositioning the intro offer. In addition, we added in automations to ensure clients that were experiencing the studio for the first time as well as those on the intro offer were being guided toward the membership options that most aligned with their needs.
The Result
In one year, their autopay increased by 57% while the total revenue for the studio grew by 103%. With this increased revenue, Adam was able to focus his energy on expanding revenue streams and sold out two retreats with plans for more retreats as well as an in-house teacher training program on the horizon. Clients are loyal to Yoga Deck and with the new pricing strategy they are able to find a membership path that best suits their needs.
For more valuable advice on refining your pricing strategy to retain more clients, read our blog and deep-dive into articles like “3 Steps to Make More Money as a Boutique Fitness Owner”.
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