Honoring Tradition, Embracing Growth: The Wildflowers Yoga Story
Brandi Sadler, Owner of Wildflowers Yoga
By partnering with Telomere, Wildflowers Yoga experienced:
33% year-over-year increase in autopay sales
76% increase in recurring membership revenue
Holding Space While Seeking Structure
Wildflowers Yoga was born in 2019 from founder Brandi Sadler’s vision of creating a sanctuary in Gainesville that truly felt like home. With over 20 years of practice and experience, Brandi carries a deep love for the ancient roots of yoga and a desire to bring those teachings back to the North Central Florida community.
The studio quickly became a haven for connection, reflection, and healing—a place where yoga wasn’t just physical practice, but a way of life. But as the years went on, growth came with challenge.
Brandi was juggling too much at once. Wildflowers, like many studios, wanted to be the right fit for everyone, which diluted the message and created confusion. Marketing was inconsistent, new clients weren’t always sure what path to follow, and intro students weren’t converting to members at the rate she would like. The result was:
Overwhelm and inconsistency, with too many initiatives pulling focus.
Unclear brand communication, especially for beginners unsure of where to start.
Retention struggles, with a significant drop-off after intro offers.
Marketing deprioritized, leaving the studio’s heart and values under-communicated.
Brandi had built a beautiful space and community, but she needed clarity, structure, and strategy to make sure the studio’s purpose shone as brightly as its practice.
Building a Strategy, Finding their Center
When Wildflowers partnered with Telomere, the goal was to bring focus back to the heart of the studio and build systems that could support sustainable growth.
We began with the schedule, ensuring it reflected the full range of client avatars—from long-time practitioners to beginners just stepping onto the mat. Class names and descriptions were refined to feel more approachable, and small but intentional shifts, like staggering schedule changes, were recommended to create more consistency in attendance.
From there, we turned to pricing and client pathways. The intro offer was modified and then elevated on the website, positioned clearly as the first step into the Wildflowers community. Packs and memberships were restructured to simplify decision-making and guide clients more naturally toward long-term commitment. The goal was to make the journey from newcomer to member not only clear but deeply welcoming.
Marketing and communication were another area of transformation. Instead of lengthy newsletters that risked overwhelming readers, we moved to a model of bite-sized, multi-channel content that kept students engaged without the noise. At the same time, we supported staffing transitions to bring fresh energy into social media. Messaging was sharpened to reflect what made Wildflowers unique: not just another yoga studio, but a collective rooted in tradition, healing, and connection.
Operationally, we introduced systems that would give Brandi and her team clarity and accountability. Monthly KPI tracking was put in place to replace inefficient documentation and keep leadership focused on measurable progress. Budget and payroll management were refined to align expenses with revenue goals, ensuring financial systems supported rather than hindered growth.
Every decision was made with intention: to strip away complexity, remove operational inefficiency, strengthen communication (internal and external), and create a client journey that felt as thoughtful and intentional as the practice itself. What emerged was a studio with renewed clarity — one that could honor its roots while moving toward sustainable, heart-centered growth.
Results that Reflect the Heart of Wildflowers
Within our time working with Brandi and the Wildflowers team, the impact was clear:
Revenue Growth
Recurring membership revenue experienced a 76% increase.
Autopay sales increased by 33% year-over-year.
Operational Wins
Class utilization improved 31%, meaning fuller rooms and more engaged students.
First-visit retention reached 40%, showing a meaningful leap in how well the studio nurtured newcomers.
Community Alignment
The studio regained clarity and focus, making it easier for teachers to communicate, clients to feel at home, and leadership to make confident decisions. During this process of growth, Wildflowers’ brand voice began to reflect its essence: rooted in tradition, welcoming to all, and deeply connected to community.
A Studio Rooted in Clarity
What started as overwhelm and inconsistency became a renewed sense of direction. By simplifying systems and clarifying the path from intro student to committed member, Wildflowers Yoga tapped back into the heart of Brandi’s vision.
Today, the studio is not only financially stronger—it’s more aligned with the values that inspired its creation in the first place: simplicity, clarity, and connection.
Wildflowers’ story is proof that when passion is paired with structure, growth can happen in a way that honors both the business and the community it serves.
Do you need a leg up when it comes to your studio’s systems? We’re here to provide the clarity, strategies, and resources needed to keep your business streamlined.
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