Revenue on Repeat: The Systems that Fueled Humble Warrior’s Multi-Studio Success
Talitha Franggos &
Genevieve Austin, Owners of Humble Warrior Power Yoga
With Telomere's help, Humble Warrior has seen:
27% increase in recurring revenue in less than 4 months
$100,000+ in Black Friday sales, 74% consisting of annual memberships
50% decrease in first-visit drop-offs (60% ➝ 30%)
3 thriving locations (with a 4th opening soon)
Growing Pains of Fast Expansion
For many studios, the leap from one location to two is a challenge—let alone three.
When co-owners Genevieve and Talitha grew Humble Warrior from a single beloved yoga space into a three-location community hub, the energy was undeniable. Students filled classes, word of mouth was strong, and the brand was becoming known for its powerful flows and welcoming culture.
But behind the scenes, things were less clear. Pricing models didn’t scale across locations. Membership structures leaned heavily on class packs, which created inconsistent revenue. Seasonal sales generated excitement but often undermined long-term membership growth. And their marketing—while authentic and heartfelt—was reactive rather than strategic, leaving opportunities untapped.
The team knew they had something special. What they didn’t have yet were the systems to make the business as sustainable as the practice they were teaching.
Crafting a Scalable System
That’s where Telomere stepped in. Our first step was to take a close look at their KPIs across all three studios. The data told a story: clients were showing up and loving classes, but too many first-timers weren’t returning, and existing clients weren’t always being guided toward memberships that best supported their practice.
From there, we designed a plan to set Humble Warrior up not just for short-term gains, but for long-term scalability:
Pricing with Purpose
We introduced new membership tiers designed to meet different client lifestyles and practice frequencies. Class packs, which had been undercutting membership growth, were phased out in favor of options that encouraged consistency and loyalty.
Sales that Serve Retention
Instead of running promotions that conflicted with membership goals, we restructured their sales strategy to highlight the value of membership as the core offering. Seasonal campaigns were aligned with long-term retention strategies, so excitement built commitment instead of quick churn.
Marketing Automation & Nurture Journeys
We built out a robust suite of email automations—from intro-offer nurturing campaigns to membership win-backs—so every client received timely, personalized communication. This created a consistent experience across all three locations, while freeing up staff time to focus on the in-studio experience.
Elevating the Brand Voice
Humble Warrior already had a vibrant community and strong word of mouth. We amplified this with a structured social media strategy that showcased the culture of the studio, highlighted new locations, and created consistent calls-to-action to convert followers into members.
Results that Speak Volumes
The impact was immediate and measurable:
Revenue Growth: In just four months, recurring revenue climbed by 27%, driven by members adopting pricing options that better aligned with their practice needs.
Retention Wins: The percentage of first-time visitors who didn’t return dropped from 60% to 30%—a testament to the effectiveness of the email automations and improved onboarding strategies.
Record-Breaking Sales: A carefully designed Black Friday campaign generated over $100,000 in sales, with 74% of revenue generated by annual memberships. This outcome further proved that aligned offers paired with strong marketing can create extraordinary results.
Digital Footprint Expansion: With consistent social media campaigns and a clear email strategy, Humble Warrior built stronger brand recognition across the region, helping them unify three locations under one cohesive identity.
From Three Studios to Four—and Beyond
Today, Humble Warrior isn’t slowing down. With three thriving locations, they are already preparing to open their fourth studio—this time with systems, pricing models, and marketing strategies already in place. What once felt like rapid, unsustainable growth has now transformed into a replicable model for expansion.
By pairing data-driven decisions with the heart of their community, Genevieve and Talitha have set Humble Warrior up not just as a local yoga studio, but as a brand with long-term staying power.
Talitha and Genevieve’s story is a powerful example of how passion, when matched with the right strategy, can create momentum that lasts.
Are you ready to make your next location the best one yet? We’re here to provide the clarity, strategies, and resources needed to build sustainable growth.
Our services go beyond traditional fitness consulting by focusing on authentic relationship-building, in-depth assessments, and actionable insights that will transform your studio.
Looking to expand? We've helped hundreds of studios grow their boutique fitness businesses through proven marketing strategies, studio consulting, and comprehensive studio growth solutions. Whether you're struggling with low membership numbers, need help with fitness studio management, or want to scale your operations, our fitness and wellness industry experts provide the strategic guidance to build a thriving, profitable business. Book your free intro call today and discover how the Telomere playbook for success can help you grow and thrive in today's competitive fitness landscape.
