Grand Opening, Big Results: How Rebel Ride Filled Classes and Fueled Growth with a Smart Studio Expansion
Erika Brason, Owner of Rebel Ride
With a clear marketing strategy in place, Erika turned her studio expansion into a packed Grand Opening—driving a 50% spike in attendance and a 43% increase in weekend revenue.
The Challenge
Rebel Ride is a boutique cycling and fitness studio in Buffalo, NY. Although first and foremost a cycling studio, Rebel’s offerings also include group fitness classes such as yoga, circuit training and TRX in a dedicated space known as “Studio B.” With those classes routinely waitlisted, owner Erika knew it was time to expand and took the opportunity to upgrade the space with infrared technology. Before the Grand Opening of the expanded space, we stepped in to take the marketing off of her plate and ensure that not only her existing audience but also the surrounding community would be informed and excited about the new Rebel Ride.
The Strategy
We took ownership of every aspect of the pre-expansion marketing strategy and carried it through the official Grand Opening weekend. Our team created and implemented a multi-channel plan that included paid ads, social content, email newsletters, events, promotions and automations to showcase the new infrared studio and expanded class offerings. Our goals were to build excitement and loyalty among their existing clientele and create awareness and enthusiasm in the surrounding community.
The Result
Rebel Ride’s Grand Opening boasted an 80% utilization rate for heated sessions and a 50% increase in overall class attendance. The weekend’s events provided a 43% increase in revenue over average weekends. In addition, intro offer sales increased by 52.9% in the first 14 days of the month and consistent engagement and advertising on social earned the studio more than 200 clicks and 1.7k profile visits in four weeks.With email automations in place and an ongoing promo offer to celebrate the expansion, Rebel Ride is well-equipped to ride the wave of their Grand Opening weekend success.
If you're interested in expanding your offerings, here's how to do it with intention.
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